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avatar for Steve Liston

Steve Liston

Diageo
Innovation

Steve Liston works within Innovation at Diageo. He is responsible for the commercialization of leading innovative products, whether these are variants using the hottest trending flavors, or developing completely new-to-world spirits or beer brands. His team is tasked with creating unique selling strategies for bringing these brands to life, and finding a home for them in the market. From an idea, to launch, his team is involved every step of the way.

Steve has a strong passion for his brands, has been with Diageo for 3 years, and is currently based in New York.