JJ Walker is a lifetime entrepreneur with over 20 years experience in event production and is considered one of Colorado's cannabis industry pioneers. JJ has always been infamous for creating some of the most diverse and successful concepts designed for profound consumer experiences. A few to mention; a cannabis-friendly music festival, multiple cannabis conventions and founded the first cannabis tourism company in the world, My 420 Tours. JJ has sold two profitable, thriving companies in the past few years and in 2018 will be launching a social-first, immersive, museum quality installation offering the first mainstream, cannabis experience in the world.