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avatar for Jacob Halls

Jacob Halls

N.H. Scheppers Distributing Co.
Craft Brands Manager
Jacob Halls is the owner of Convergence Consulting, a company that helps to market new and existing brands, assist with to locating new markets, conduct launch parties and marketing campaigns, negotiate import and export contracts for producers and distributors alike. He’s worked in all 50 states and 8 different countries with clients in the alcohol industry. Convergence Consulting also assists companies grow from the idea of opening a winery, brewery or distillery, to forming the business, gaining a federal and state permit, to maintaining compliance- in production, distribution, marketing and business transactions; as well as expanding the market, strategic growth of the brand, sustaining market velocity and brand innovation. Jacob also is the High Ends Brand Manager for N.H. Scheppers Distributing Company, a premium beverage distributor with offices in Columbia and Jefferson City, Missouri. There he coordinates works with a sales team and coordinates brand activities at area restaurants, bars, grocery and convenience stores for the company’s portfolio of high end brands, as well as expanding the high-end craft portfolio. At NH Scheppers Jacob helped his lead his team to winning the 2016 Distributor of the Year award from New Belgium and nomination to the Brewers Association’s Distributor of the Year award. Additionally, Jacob is also the founder and director of the South East Craft Beer Fest/Sampling & Educational Conference, a beer festival & conference weekend that has made its mark in not only celebrating the regional breweries, but in helping breweries that have no distribution in the state of Missouri, be able to come in for the festival legally, and test the waters for potential market expansion, as well as giving the local consumer base a unique experience different from majority of other beer festivals. The conference portion has greatly enhanced the knowledge of the consumer and retail buyer at both the on and off premises in regards to craft beer and how to monetize and capitalize on the ever-expanding market. Jacob has been a regular speaker at industry trade shows and conferences around the country, and has also spoken at several academic institutions regarding the regulatory compliance issues, marketing and general business topics for breweries, distilleries, wineries, bar owners, and retailers.

My Speakers Sessions

Monday, March 26
 

4:40pm