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Francesco Lafranconi

Southern Glazer's Wine and Spirits
Executive Director, Mixology & Spirits Education
One of the world’s foremost mixologist, Francesco Lafranconi is the Executive Director of Mixology and Spirits Educator for Southern Glazer Wine and Spirits of Nevada. Francesco’s personal appeal has made him a hit with his A-list celebrity clientele, world-class corporate clients, world renowned Michelin star chefs, national restaurant chains, international hotel
companies and the thousands of people who’ve attended his seminars and live events around the world.

His distinguished career includes tenures at the helm of some of the world’s leading hotel bars — The Gleneagles in Scotland; The Palace Hotel in Gstaadt, Switzerland; The Intercontinental Hotel in Cologne, Germany; and Harry’s Bar and Hotel Cipriani in Venice, Italy — and winning many of the world’s most prestigious cocktail competitions — including the Bacardi-Martini Grand Prix World Final and I. B. A.’. s J. White Course in Singapore — but his proudest achievement is founding the Academy of Spirits and Fine Service in 2000. A 12-week education program that has trained over 1000 beverage professionals and imbued them with the same enthusiasm he brings to every cocktail. Most recently awarded Best In Show at the Iron Mixologist Competition sponsored by Wine & Spirits Wholesalers Of America.

Winner of many high-profile print awards including the Bartender Hall of Fame Award from
Bartender’s Magazine, the Raising the Bar Award from Cheers Magazine, Mixologist of the
Year Award from Nightclub and Bar Magazine, Spirit Professional of the Year from Santé
Magazine and Tales Of The Cocktail’s Golden Spirit Award. He also contributed with his mixology expertise to national publications like the Robb Report Magazine’s Host Guide. In 2015, Francesco designed and oversaw fabrication of an innovative under bar work- station know as The Racetrack.

Francesco is an honorary member of The United States Bartenders Guild, and a National Ambassador and Founding Member of the US Bartenders Guild Master Accreditation Program. Since 2010, Francesco has been a member of the San Francisco World Spirits Competition. He owns the Level 1 Sake Certification by the Japanese Sake Council and he is also an international Cognac Ambassador appointed with Gold Diploma by the B.N.I.C. (Bureau National Interprofessionnel du Cognac). In March 2015, he graduated from the Luis Ayala Rum University.

In a time when Cocktail Culture is booming, Francesco has the ingredients — the education, the expertise, the enthusiasm— to stir up his audiences and pour on the charm as he schools the world on the finer points of fine drinking.

After all, his motto is, “We’re not drinking, we’re learning.”™