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avatar for Allison Wallace

Allison Wallace

Baja Sharkeez Restaurant Group
Corporate Marketing Manager
As a millennial professional Allison feels it is her responsibility to the nightlife industry to bring the punch when it comes to Marketing and Promotions. She states, "After all we are the quote on quote "most tech savvy part of the workforce.” Originally from Virginia Beach, Virginia with a heavily military influenced childhood, she understands that there is a process for everything. She states, "You may not understand why at the moment you are in, but trust the process, make it work for you, and you will reach the goal.” 

Allison graduated with her Bachelor of Science degree in Advertising from West Virginia University including a two month Integrated Marketing Communications branding internship abroad in China. That one internship alone made her realize that there are many approaches to how people across the globe interpret a brand. Before joining the Nightlife & Hospitality side of Marketing, she was working in Media for a wide variety of Fortune 500 brands.  

At Baja Sharkeez Restaurant Group, it is her job to understand the why, turn it into a successful promotion, using detailed planning & execution resulting in higher sales and success for the entire company.

My Speakers Sessions

Monday, March 26
 

2:40pm