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Workshops [clear filter]
Monday, March 26


Pro Workshop 1 - Design Your Bar (Bring Your Drawings & Plans!)
Join bar design specialist Tobin Ellis as he takes you step-by-step through the design and build process of opening a bar. Tobin will share 29 years of insight on best practices that lead to improved beverage quality, increased throughput, reduced buildout costs, greater employee retention, and better guest experiences.

Attendees are encouraged to bring their drawings and plans so they can work on their own projects during this hands-on workshop.

avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic
Tobin is the owner of BarMagic of Las Vegas, an award-winning hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations.  BarMagic’s client portfolio includes MGM-Mirage, Marriott-Ritz Carlton, Ace... Read More →

Monday March 26, 2018 9:00am - 12:00pm
Room S223


Pro Workshop 3 - Crucial Food Cost Controls for Maximum Profits
Rising food prices are a constant battle for bar and restaurant owners. That’s the bad news. The good news is there are systems you can put into place that not only help you control your food cost but allow you to carve a bigger margin for profits. Systems also allow owners to successfully delegate duties to managers without fear of everything going wrong. If you want to rescue your food cost and control your cash, this workshop is for you! David Scott Peters, founder of TheRestaurantExpert.com and workshop speaker, will teach attendees the key kitchen management systems that control food cost and allow owners to handover responsibilities with confidence everything be done correctly. When you implement and routinely use the systems Peters teaches, your battle with rising food prices will finally be under control. Attend this workshop to learn how to:

  • Determine your target food cost
  • Turn the product on your shelves into cash in the bank
  • Take accurate inventories in less than an hour each week, and why it’s so important
  • Simplify your ordering system while delegating for success
  • Allow managers to order what is needed while staying within budget
  • Recognize and correct problems before the end of a period
  • Give up control of ordering without giving up control of your checkbook
  • Calculate product par levels so easily that almost anyone on the team can order
  • Cost out your recipes so that you make money on every menu item

avatar for Fred Langley

Fred Langley

Partner, Expert Coach & Director of Operations, TheRestaurantExpert.com
Fred Langley is a partner, the director of operations and restaurant coach for TheRestaurantExpert.com. He leads the company’s consulting services, coaching members, conducting seminars and overseeing the training and technical support team for the company’s restaurant manage... Read More →

Monday March 26, 2018 9:00am - 12:00pm
Room S221


Pro Workshop 4 - Creating a Cocktail Program that Fits Your Venue
Create a cocktail program that fits the bar, restaurant, or nightclub you're in! Explore the correlation between the space you're in (or going into) and the type of cocktail programs that will be the most successful and profitable. Practical options is the name of the game.

avatar for Erick Castro

Erick Castro

Bartender & Filmmaker, Bartender at Large
Erick Castro initially built his cocktail empire at San Francisco's Rickhouse and Bourbon & Branch by searching for obscure recipes, methods and ingredients that originated prior to Prohibition. The bartending behemoth has created unique beverage programs that have earned a place... Read More →
avatar for Stefan Huebner

Stefan Huebner

Owner & Operator, Dot Dot Dot
Award-winning mixologist and New Jersey native Stefan Huebner is a 27-year veteran of the Hospitality Industry. Starting at the age of 16 in the back of the house, he’s done stints as baker, butcher eventually earning a culinary degree and running his own kitchen as chef. Taking... Read More →
avatar for Bob Peters

Bob Peters

Chief Mixologist, The Punch Room
Bob Peters is a Charlotte native, which makes him as rare and as special as the libations you will find behind his bar. With strong southern roots, Bob has always enjoyed the art of dining and taking care of friends. He is well known for his creative palate as well as for his ability... Read More →

Monday March 26, 2018 9:00am - 12:00pm
Room S222


Pro Workshop 5 - Bar Marketing: Proven Tactics with Maximum Results
This is a very special workshop created exclusively for the Nightclub & Bar Show by Ron Cates, one of the world’s leading experts on digital marketing. The workshop will cover the core elements of a successful marketing strategy, taking into consideration the budget and time constraints of running your business. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies to use them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. Topics include: email marketing, social media, improving the effectiveness of your website (or who to turn to do it for you), search engine optimization (getting found on the web), maximizing review sites and much more. This is an entertaining, fun, educational, can’t-miss workshop that will absolutely, positively, grow your business!

avatar for Ron Cates

Ron Cates

President, The Ron Cates Companies
Internationally renowned for his marketing expertise (the press has called him a “digital marketing icon”), Ron Cates has been the keynote/featured presenter at hundreds of high-profile conferences and events all over the world, educating more than 200,000 businesses. Engaging... Read More →

Monday March 26, 2018 9:00am - 12:00pm
Room S219


SOLD OUT! Pro Workshop 2 - Train and Coach Your Staff to Become Service and Sales Superstars
Great performance hinges on great coaching. Yet, too often managers are untrained in the techniques and tactics to build accomplished players. Great coaching honors and maximizes the unique talents of your people. In this workshop, participants will learn how to establish their credibility, lower their stress, and power up their team's performance.

In this high energy, interactive session you'll learn how to:

1. Set the Stage: provide the knowledge, training on proven sales techniques and tactics.
2. Be a Subject Matter Expert: establish respect, trust and authority.
3. Be a Master-Caster: cast each player in the role that matches their talent.
4. Be a DNA Detective: assess Knowledge, Skill, Attitude, and Talent.
5. Learn the 10 tips of Training Success
6. Retain Superstars: plus boost mid-players and move up and/or out—non-achievers.
7. Execute the “What, How, Why" coaching technique to: 
• Stay in the adult voice
• Be specific, be believable
• Keep in simple, lower stress
• Be direct and respectful-and avoid being a "seagull manager"

Join Bob and learn valuable takeaways to become competent in the art of giving feedback, redirecting behavior and turning talent into performance. Don’t miss Bob Brown's power packed interactive workshop and learn the same techniques and tactics Bob uses to help such service icons Disney, Nordstrom, Ritz Carlton and Caesar's Entertainment.

avatar for Bob Brown

Bob Brown

President, Bob Brown Service Solutions
Bob Brown is a leading industry expert, keynote speaker, author, trainer, and consultant. Known for his high-content, interactive and motivational presentations, he is the author of the best-selling Little Brown Book of Restaurant Success selling over 100,000 copies worldwide and... Read More →

Monday March 26, 2018 9:00am - 12:00pm
Room S220
Tuesday, March 27


Beginner Workshop - Make Your Dream a Reality: Beginner's Guide to Opening a Bar
This workshop is perfect for individuals who are in the process of opening, looking to open, or expanding to more locations. We've compiled a thorough, but easy-to-digest guide to start your own business that will help you work towards real life plans for future money making. Everything from blue prints to bar design for fast cash, flow patterns to budgeting best practices and financial planning to create realistic business plans.

avatar for Chris Lenahan

Chris Lenahan

Owner, Operator & Consultant, Edge Group USA
Chris Lenahan, author of “The Little Black Bar Book” www.excellentbars.com is involved in owning, operating, developing, designing, and consulting for the highly competitive Bar/Nightclub industry worldwide since 1996. He has owned and operated successful bars and nightclubs, including the Library Bar and Grill, “Bar of the Year 2002” Tempe Arizona, and pre... Read More →

Tuesday March 27, 2018 9:00am - 2:00pm
Room S219