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Conference Sessions [clear filter]
Monday, March 26
 

12:40pm

Guess What? Your Menu is Outdated
Chef Brian Duffy of Duffified Experience Group is back for a new segment of Updating Your Outdated Menu: 2018 Edition! If you’re still serving frozen chicken tenders smothered in any old buffalo sauce, then check out this information-packed session to learn the tricks that can change your bar menu from boring to profitable. Learn how to boost the sales within your bar to create a higher revenue stream and a better food cost. Amp up that old menu and become not only a destination for drinks, but food, too! Bring a copy of your menu for Chef to look at after the session; Chef will spend time looking through 10 menus and will offer suggestions for you and your business.

Speakers
avatar for Chef Brian Duffy

Chef Brian Duffy

Founder, Duffified Experience Group
Born and raised in Philadelphia, PA, Chef Brian Duffy had his first experiences in the kitchen as a young child with his big Irish-Italian Family. Those experiences introduced him to culinary life, and led him to study at Philadelphia’s The Restaurant School at Walnut Hill College... Read More →


Monday March 26, 2018 12:40pm - 1:30pm
Room S222

12:40pm

How to Produce Big Results with a Small Marketing Budget

I get it: it's hard to set aside your hard-earned money for marketing efforts. It seems like you’re blowing those dollars away and not knowing what you’re getting in return. In this session, we'll take a deep dive into how you can turn your marketing around to being an investment rather than an expense. We'll cover simple tools to give you insight into your efforts, proven strategies for the industry, and a review of channels to target your audience. All of this leads to spending money in the right places to get the results you want.


Speakers
avatar for Whitney Larson

Whitney Larson

President, Vēmos
Whitney Larson is the President at Vēmos, a software system for bars and nightclubs to manage, understand and grow their business from a single dashboard. After years of digital marketing agency experience, Whitney became a founding member of Vēmos and leads the direction of the... Read More →


Monday March 26, 2018 12:40pm - 1:30pm
Room S220

12:40pm

Meeting the Millennial Management Challenge

There are more than 53 million Millennials in the American work force right now, and that number is only going to grow. In the not-too-distant future, Millennials will be the largest demographic working in bars and restaurants. A number of Millennials have already joined the ranks of bar, nightclub, and restaurant owners and operators, and that number will obviously continue to grow. In this session, we will cover how to recruit, hire, train, and retain Millennials.


Speakers
avatar for Kelley Jones

Kelley Jones

Principal, Kelley Jones Hospitality
Kelley Jones is the founding partner of Hospitality Alliance and principal of Kelley Jones Hospitality with offices in New York City and Las Vegas. His ventures include the Mayfair Hotel in Los Angeles, California; The Dapper Doughnut and Proof Tavern in Las Vegas, Nevada. Jones instructs... Read More →


Monday March 26, 2018 12:40pm - 1:30pm
Room S221

12:40pm

Stop Pouring Money Down the Drain! Improve Profitability Through Beer Education
In an increasingly competitive on-premise environment, distinguishing your establishment is more important than ever. Having a well-educated staff can improve your margins and make the difference between a one-time and a lifetime customer. In this session, we'll cover several simple techniques that you can use with your staff TODAY to limit waste and increase profits. We'll also cover training exercises that will boost your staff's knowledge and improve your customers' experience!

Speakers
avatar for Pat Fahey

Pat Fahey

Content Director, Cicerone® Certification Program
Based in Chicago, Pat Fahey works for the Cicerone® Certification Program managing exam content, developing educational material, and administering training across the nation. Pat also regularly speaks at conferences, judges at the Great American Beer Festival, and contributes as... Read More →


Monday March 26, 2018 12:40pm - 1:30pm
Room S219

12:40pm

Unlock Your Bar's Potential with Leadership Essentials!
Richard will describe what great Leadership excellence is and how it is directly connected to long-term success of your business. He will also show attendees how to nurture a culture of leadership and increase performance in their organizations.

Speakers
avatar for Richard Welcovitz

Richard Welcovitz

Business Relations Manager, Walt Disney World
Richard Welcovitz’s passion around bars and restaurants began in his early years working for local restaurants in the Philadelphia area. His experience taught him about restaurant operations and the art of making customers happy. Richard’s food and beverage career has spanned... Read More →


Monday March 26, 2018 12:40pm - 1:30pm
Room S223

1:40pm

30 Ways to Become a Successful Leader
This session will talk about the 30 ‘tricks’ for how to be a successful leader in the hospitality industry. We will focus on the key ways to get your team on board and have a support staff that believes in your vision.

Speakers
avatar for Howard Weiss

Howard Weiss

VP of Entertainment, Daylife & Nightlife, Penn National Gaming
Originally from Long Island, New York, Weiss graduated from Penn State University, having studied hospitality management. Weiss’s professional career began in Atlantic City, New Jersey, where he opened clubs, restaurants and lounges before accepting a position in Las Vegas., Nevada... Read More →


Monday March 26, 2018 1:40pm - 2:30pm
Room S221

1:40pm

Are You Serving the Right Music?
Industry vet Wyatt Magnum, President of The Magnum Music Group, leads this session on how to program the right music for your bar, restaurant, hotel, or nightclub. Session topics will include selecting the right music service, understanding music licensing, dayparting, beats-per-minute, and music genres that make money. Unlock hidden revenue potential by improving your music through his carefully crafted and scientific methods.

Speakers
avatar for Wyatt Magnum

Wyatt Magnum

President, Magnum Music Group
Wyatt Magnum began his music career working in record stores in high school and as an on-air radio personality at the tender age of 18. He’s also been one of the nation’s top nightclub d.j.’s before beginning his music consultancy practice, traveling the world teaching the skills... Read More →


Monday March 26, 2018 1:40pm - 2:30pm
Room S223

1:40pm

How to Leverage Interactive Experiences to Drive Guest Loyalty
Looking to build loyalty and drive repeat business to your bar or restaurant? Don’t want to build your own app? Learn how to leverage the power of games and guest interaction as a gateway to your own loyalty program and reward your guests for frequent visits. Attendees will discuss the benefits and drawbacks to charging for experiences versus using them as an incentive for loyalty.

Speakers
avatar for Ram Krishnan

Ram Krishnan

CEO, Buzztime
Ram Krishnan was appointed CEO in September 2014, bringing more than 17 years of executive experience to the role. Prior to joining Buzztime, Ram served as Senior Vice President and General Manager at Active Network, where he directed his division’s strategy, operations and growth.With... Read More →


Monday March 26, 2018 1:40pm - 2:30pm
Room S220

1:40pm

Mastering the Modern Menu Mix: How to Please a Multi-Demographic Customer Base from Vegans and Veggies to Flexitarians and More
In this session, attendees will learn how to become a multi-demographic concept and how to create a "sexy" modern menu mix integrating everything from vegan, organic and gluten-free, to grass-fed meats and free-range poultry for today's health-conscious consumer. 

Speakers
avatar for Jason Berkowitz

Jason Berkowitz

COO, The Madera Group
As Chief Operating Officer of The Madera Group, Berkowitz is responsible for developing and executing operational strategy and growth, driving innovative company culture and overseeing restaurant operations.  With a passion for brand and team building, Berkowitz also fosters the... Read More →
avatar for Tosh Berman

Tosh Berman

CEO & Co-Founder, The Madera Group
Visionary entrepreneur, CEO and Co-Founder of The Madera Group, Tosh Berman, sets the new standard in lifestyle hospitality and sustainable dining. Leading one of the fastest growing hospitality groups, Berman plays an integral role in the company’s overall creative vision, design... Read More →


Monday March 26, 2018 1:40pm - 2:30pm
Room S222

1:40pm

Sustainability in Cocktails
Sustainability is the new ‘craft.’ Everyone knows it is important, but everyone seems to have a different idea of what it is and what it means for the cocktail and spirits industry.

Charlotte Voisey will discuss what sustainability means and more importantly what we can each do to contribute in this area whether we are bartenders, operators, brand ambassadors, suppliers or even guests at the bar. Some examples of ‘sustainable practices’ will be shared.

Speakers
avatar for Charlotte Voisey

Charlotte Voisey

Director of Brand Advocacy, William Grant & Sons
Charlotte Voisey, Company Mixologist with William Grant & Sons USA was recognized by the James Beard Foundation in 2009 for contribution to mixology. Charlotte's unique cocktails can be found on menus across the world. Recent consulting projects include the Mandarin Oriental, Las... Read More →


Monday March 26, 2018 1:40pm - 2:30pm
Room S219

2:40pm

Engaging the Experience Economy & Live Streaming
The key to attract new customers and to retain existing customers is to keep your bar exciting – even on the slower nights! And what better way to do that than with a memorable bar promotion? This panel will discuss successful bar promotions and the best ways to market them through traditional and digital media channels. Use promotions to your advantage and keep the customers coming back!

Moderators
avatar for Thom Greco

Thom Greco

Owner, Greco Holdings, Inc.
Thom Greco is educated as a scientist with a degree in biology and chemistry but, also pursued hospitality while a student. At age 17 he owned his first nightclub, an under 21 dance club, The Vox Box, which within two years resulted in three locations and a TV show on the nationally... Read More →

Speakers
avatar for Bill Dever

Bill Dever

Chief Strategist, Harena Data
Bill served as President of Spark Interactive Corporation, the first company in North America to deliver fully interactive video on dark fiber.His partners in these ventures included AT&T, Sun Microsystems, General Electric, and Pace. He also served as President of Stimulus Net Inc... Read More →
avatar for Gina Disanto

Gina Disanto

Vice President, Taffet & Associates
Gina comes from Cinema Centers where she was the CEO of the largest independent theatre circuit in Pennsylvania. A 55-screen movie theatre circuit which she facilitated the sale of in 2012. As a second-generation movie theatre exhibitor, she specializes in concession management, operations... Read More →
avatar for LaShawn James

LaShawn James

VP of Growth Markets, Buzztime
LaShawn James has experience from a number of Fortune 100 companies including Wal-Mart, Procter & Gamble, Hewlett Packard, and PepsiCo, where he built a distinctive track record of success. He brings 13 years of experience in Marketing, Sales, Product Development, and Business Development... Read More →
avatar for Chris Lewellen

Chris Lewellen

President, Lew's Grill & Bar
Bringing a unique perspective to the hospitality industry, Chris Lewellen worked in reverse learning his expertise in the bar restaurant business as a customer first then an owner operator. At an early age he worked and managed his family sports retail stores and learned the marketing... Read More →
avatar for Allison Wallace

Allison Wallace

Corporate Marketing Manager, Baja Sharkeez Restaurant Group
As a millennial professional Allison feels it is her responsibility to the nightlife industry to bring the punch when it comes to Marketing and Promotions. She states, "After all we are the quote on quote "most tech savvy part of the workforce.” Originally from Virginia Beach, Virginia... Read More →


Monday March 26, 2018 2:40pm - 3:30pm
Room S220

2:40pm

How to Keep the Health Inspector Happy
Anxiety is a part of food safety, especially when you trust someone else with it. Chef Brian Duffy will teach attendees how to make sure that their staff is not only doing things the right way but the best way to maximize profits and prevent lawsuits.

Speakers
avatar for Chef Brian Duffy

Chef Brian Duffy

Founder, Duffified Experience Group
Born and raised in Philadelphia, PA, Chef Brian Duffy had his first experiences in the kitchen as a young child with his big Irish-Italian Family. Those experiences introduced him to culinary life, and led him to study at Philadelphia’s The Restaurant School at Walnut Hill College... Read More →


Monday March 26, 2018 2:40pm - 3:30pm
Room S222

2:40pm

Keeping Up with Your Ever-Changing Audience
Las Vegas has approximately 42 million visitors per year. Establishments must build their bars to handle changes in Demo quickly. Stay ahead on current trends, and most of all, never become STILL.

Speakers
avatar for Harold Johnson

Harold Johnson

Director of Food & Beverage, Hooters Casino Hotel Las Vegas
Harold Johnson started his career as a dishwasher in the 80’s. Mr. Johnson has 37 years of FB experience with 28 years residing in Las Vegas. Harold has worked in all areas of Food and Beverage starting his career in Las Vegas with the Rio Hotel Casino in 1990. Mr. Johnson’s... Read More →


Monday March 26, 2018 2:40pm - 3:30pm
Room S219

2:40pm

Smart Bartenders, Strong Sales
The bartender-guest interaction is crucial to driving sales and profitability for your establishment. Faced with a more educated customer, today’s bartender must be well-equipped to effectively guide the patron on their path to purchase. Understanding how bartenders explore and educate themselves about alcohol categories, brands and drink-making techniques, and what type of formal training and certifications are most valued can make or break your bar business. Drawing on current research, learn how you can set up your bartenders for success at the moment of truth.

Speakers
avatar for Donna Hood Crecca

Donna Hood Crecca

Associate Principal, Technomic Inc.
Donna Hood Crecca is an Associate Principal at Technomic Inc., where she spearheads the firm’s Adult Beverage Practice and its Convenience Store Practice. She is a veteran of the foodservice and drinks industries, having covered and consulted for the restaurant, foodservice, convenience... Read More →


Monday March 26, 2018 2:40pm - 3:30pm
Room S221

2:40pm

The Future of Sound and Lighting Design
This session will explain what to look for on designing a sound, lighting, and video system for the small to large venues and will go over the future of sound, lighting, and video for restaurants bars, and nightclub. This session will discuss where IT comes into play for the automation of your AV systems and where the problem areas are in venue design.

Speakers
avatar for Dan Lenzen

Dan Lenzen

Co-Owner, Venture Hospitality and Real Estate
Dan is a co-owner of Venture Hospitality and Real Estate in Portland, Oregon. He has almost 30 years of experience in owning and operating multiple businesses related to the food, beverage, hospitality and entertainment industry. From concept creation to implementation and training... Read More →
avatar for Ali Tabataabie

Ali Tabataabie

President, Platinum AVL
Ali Tabatabaie has been involved in the Nightclub industry since the 80's, when he got his start as a DJ in the Oregon/SW Washington area. Working his way through School for Mechanical Engineering, he wound up promoting and managing different venues. Chosen as the first Billboard... Read More →


Monday March 26, 2018 2:40pm - 3:30pm
Room S223

3:40pm

Cooked: From the Streets To The Stove
Take a journey with Chef Jeff as he shares the life lessons he gained on his redemptive journey from the streets to the stove at top restaurants such as Ritz Carlton, Hotel Bel Air, Caesars Palace, and Bellagio. While hearing his inspirational story, attendees will witness a live cooking demonstration featuring a classic white wine used to prepare his Cali French signature dish.

Speakers
avatar for Chef Jeff Henderson

Chef Jeff Henderson

President, The Henderson Group
California native Jeff Henderson, known as Chef Jeff, is the first African- American executive chef at the Bellagio, well-known television personality, sought-after speaker and New York Times best-selling author.Jeff started his culinary career in the most unlikely place, prison... Read More →


Monday March 26, 2018 3:40pm - 4:30pm
Room S222

3:40pm

Don't Go Chasing Unicorns
What is a successful promotion? What is success? Is it revenue, profit, social media awareness? It could be all of those or none of those. Or is it something else? Take a hard look at the process and motivation behind developing successful promotions from concept and process to success factors. It will also address when to hit the brakes before going over the cliff. This in-depth session will address the common tendency to chase blindly after fads as well as discuss proven techniques that will create buzz, excitement, notoriety, and profit.

Speakers
avatar for Lou Trope

Lou Trope

President, LJ Trope & Co
Lou possesses a deep wealth of knowledge from over 30 years of food and beverage operational and development experience from running global teams, to independent hotels as well as years of actual hands on success. Lou’s experience ranges from luxury branded and independent lifestyle... Read More →


Monday March 26, 2018 3:40pm - 4:30pm
Room S220

3:40pm

Making the Bar Fun Again
Join Tony Abou-Ganim, The Modern Mixologist, as he takes you on a journey of his 38 years behind bars. From Fuzzy Navels and Kamikazes to the resurgence of lost and forgotten classics, to craft cocktails, to house made ingredients and huge bitters selections.

Through all of this one key element should and has remained constant and that is the guest experience and the fine art of hospitality. No arrogance or pretentiousness should exist behind the bar. The bar should be the kind of place that lubricates tensions, rather than aggravate them. A smile, warm welcome, handshake and a thank you are all ingredients that make a great bartender, and make the bar a fun and welcoming place.

Speakers
avatar for Tony Abou-Ganim

Tony Abou-Ganim

The Modern Mixologist, The Modern Mixologist Inc.
Tony Abou-Ganim is widely regarded as one of the pioneering and leading bar professionals in the world. He has made dozens of national TV appearances on shows including TODAY, Iron Chef America, Good Morning America, CNBC, Fox News and more. Abou-Ganim is the author of The Modern... Read More →


Monday March 26, 2018 3:40pm - 4:30pm
Room S223

3:40pm

Negotiating Commercial Leases & Renewals FOR DUMMIES
Learn the 13 Costly Mistakes Nightclub and Bar owners make negotiating a new lease or renewal with their landlord. This is a must attend session for Tenants who want to pay less rent or who are planning to sell or buy a business. The Lease Coach will reveal how to negotiate a lease renewal rent reduction, site selection secrets, how get your deposit back and put up no guaranty – plus how to maximize free rent and tenant allowance. All session attendees will receive an autographed copy of the author’s book Negotiating Commercial Leases & Renewals FOR DUMMIES while supplies last.

Speakers
avatar for Dale Willerton

Dale Willerton

Founder & CEO, The Lease Coach
Dale Willerton is The Lease Coach, America’s #1 authority on lease negotiating for tenants.  Willerton is author of Negotiating Commercial Leases & Renewals FOR DUMMIES available at Barnes & Noble and Amazon.com. The Lease Coach has a team of professional lease consultants who... Read More →



Monday March 26, 2018 3:40pm - 4:30pm
Room S221

3:40pm

Single Malt Beyond Scotland: An Exploration of the Recent Evolution of the Single Malt Category Around the World
Historically, a discussion on Single Malt would have meant studying the distilleries and whisky producing regions of Scotland. While that conversation remains relevant, the single malt category has broadened its reach around the world resulting in a delicious variety of flavors from a wide array of terroir. Join Charlotte Voisey for an exploration of the evolution of the single malt whisky category around the world.

Speakers
avatar for Charlotte Voisey

Charlotte Voisey

Director of Brand Advocacy, William Grant & Sons
Charlotte Voisey, Company Mixologist with William Grant & Sons USA was recognized by the James Beard Foundation in 2009 for contribution to mixology. Charlotte's unique cocktails can be found on menus across the world. Recent consulting projects include the Mandarin Oriental, Las... Read More →


Monday March 26, 2018 3:40pm - 4:30pm
Room S219

4:40pm

Bring Us Your Challenges - Open Consulting Session!
Michael Tipps and Homan Taghdiri are the co-founders of Invictus Hospitality. They will offer an open consulting session that will address the attendees biggest F&B challenges. Whether you want to open, maintain, revamp, or fix a specific problem, they will provide multiple solutions.

Speakers
avatar for Homan Taghdiri

Homan Taghdiri

Co-Founder & Managing Partner, Invictus Hospitality
The entrepreneurial spirit has been flowing in Homan’s blood from his childhood days. Having worked in the hospitality industry since he was 14 years old, Homan has not only incrementally taken the steps to further his passion for the industry, but also, completed his educational... Read More →
avatar for Michael Tipps

Michael Tipps

Co-Founder, Invictus Hospitality
Michael Tipps has over 23 years of experience working, managing, and consulting in all facets of the hospitality world (throughout all positions, and including hotels, restaurants, bars, and nightclubs). His career started in Hospitality in South Florida where he worked in almost... Read More →


Monday March 26, 2018 4:40pm - 5:30pm
Room S221

4:40pm

D-A-T-I-N-G Your Customer® It's About Relationships
We all know that customers today are armed with information about your company, your products and services, the costs, and the competition. They know they can vote with their dollars, and they exercise their right to do just that. Nightclubs and bars are one of the most competitive entertainment choices in today's marketplace. It's not about price...it's about the experience. 

Most of us are disillusioned and appalled by the way we are treated as customers. Clearly, we are in a time of deep depression and deterioration when it comes to the way we treat our customers. We go to venues where there is the least hassle, the least ignorance, the least apathy. We have learned to tolerate mediocrity and to gravitate to the least mediocre treatment we can find. And the byproduct of mediocrity is price sensitivity. In this session, attendees will learn how to maintain and even increase your prices by creating 'meaningful memories.'

Your attendees will leave with practical information they can apply immediately. Jim's latest book, D-A-T-I-N-G Your Customer® A Relationship Manual produced plain talk for smart people. He will make it easy to remember how to build Customer Engagements.

It's just like D-A-T-I-N-G. The goal is to bring them back.
• Dazzle
• Anticipate
• Treat
• Innovate
• Nurture
• Gush

If you believe, as he does, that most of the organizations we deal with are besieged by incompetence and a palpable, rampant indifference to the art of creating and keeping a customer, D-A-T-I-N-G Your Customer is what your organization needs to create and maintain great relationships and profit margins.

Speakers
avatar for James Feldman

James Feldman

Chief Innovation Officer, James Feldman Associates, Inc.
James Feldman is a highly accomplished Senior Executive, Entrepreneur, Advisor, and Thought Leader with more than 40 years of success driving change, innovation, and an improved customer experience for companies across a range of industries including entertainment, automotive, telecommunications... Read More →


Monday March 26, 2018 4:40pm - 5:30pm
Room S223

4:40pm

Menu Design Jedi Mind Tricks: Using Psychology to Increase Sales

Your menu is your number one marketing and profitability tool! Treat it with the respect it deserves! The human brain is wired with a few loopholes that can be used to guide your guests to items on your menu you want them to buy. In this fast paced and interactive 50-minute session, Donald Burns, The Restaurant Coach™, will show you these hidden psychological pathways and how to make them work for your menu. Your brain plays tricks on you every day. Are you ready to see how?


Speakers
avatar for Donald Burns, CMRC

Donald Burns, CMRC

Founder & CEO, Off the Range Ventures, LLC
Donald is The Restaurant Coach™, named one of The Top 30 Restaurant Experts to Follow in 2016 and 2017. He is the leading authority, speaker, and international coach on how restaurant owners, operators, and culinary professionals go from just good to becoming outstanding. Burns is a sought-after advisor in the... Read More →


Monday March 26, 2018 4:40pm - 5:30pm
Room S222

4:40pm

Own Your Online Location Before It Owns You
A large percentage of potential new customers begin by searching. If a bar owner doesn't take steps to control their appearance in search, bad information can exist and negative information can flourish. This session will cover ways to make these listings stand out from the crowd and promote events directly.

Speakers
avatar for Steve Hammer

Steve Hammer

President, RankHammer
Steve Hammer is the President and co-Founder of RankHammer, the 2015 US search awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager... Read More →


Monday March 26, 2018 4:40pm - 5:30pm
Room S220

4:40pm

Serving Beer the Way the Brewer Intended
This session is a crash course on how to prepare your bar to be craft ready, which builds to learning how to curate the tap handles appropriately based on brewery, style, price points, seasons, and events to maximize the full potential of your bar.

The rapidly changing craft beer market is one that can leave your bar behind faster than you may realize it. Brewpubs and brewery tasting rooms are beginning to make a serious impact on bars and restaurants, where the customer can go to get the beer fresher and cheaper. This session will teach you how to stay on track with current craft beer trends and serve the beer at your establishment the same way it would be served at the brewpub or the tasting room. How to deliver each beer to the customer exactly the way that the brewer intended when they created the beer, maximizing your authenticity as a craft beer bar.

With brewpubs and breweries becoming icons of the towns that they are in, the go to destination for tourists, and begin winning awards such as “Best Event Space” or “Best Happy Hour,” they are your direct competition, and they have the edge. Learn how to utilize all the tools at your disposal to reclaim or reinforce your place in the market as the go to location for all things craft beer.

This includes a staff training guideline, beer knowledge basics, pouring techniques to monetize every pour, ways to enhance the bar environment and atmosphere, how to increase direct brewery involvement at your location, increased community involvement, and how to properly price the beer.

Speakers
avatar for Jacob Halls

Jacob Halls

Craft Brands Manager, N.H. Scheppers Distributing Co.
Jacob Halls is the owner of Convergence Consulting, a company that helps to market new and existing brands, assist with to locating new markets, conduct launch parties and marketing campaigns, negotiate import and export contracts for producers and distributors alike. He’s worked... Read More →


Monday March 26, 2018 4:40pm - 5:30pm
Room S219
 
Tuesday, March 27
 

1:00pm

Advanced Identification Screening
Internet fake identification purchased online can be scanned in any ID scanning device, will have real appearing state holograms, and, when screened by law enforcement, will normally pass all of their inspection points. However, there are some pretty easy "tells" that you can learn to find and stop these "China" fakes at the door or when presented to a server. Don't let underage drinkers threaten your liquor license and your business.

Speakers
avatar for Rob Davis

Rob Davis

Instructor & Curriculum Contributor, Nightclub Security Consultants
Rob Davis has 15 years of guest services and 6 years in hospitality security - working in some of San Diego's most iconic bars and nightclubs, including the Gaslamp's Double Deuce and Tipsy Crow. Rob's roll in hospitality security has been primarily as lead doorman where Rob has developed... Read More →
avatar for Manny Marquez

Manny Marquez

Vice President, Nightclub Security Consultants
Manny Marquez is a hospitality professional and expert who has ran and operated some of San Diego’s most recognizable venues over the last 16 years - including La Puerta, Typhoon Saloon, and the Gaslamp Quarter’s iconic Henry’s Pub. Currently, Manny is the Vice President of... Read More →
avatar for Robert Smith

Robert Smith

CEO & President, Nightclub Security Consultants
Robert C. Smith is the President and CEO of Nightclub Security Consultants, Inc. In 1998, while still a San Diego Police Officer, he formed his company after an incident surrounding the use of force by a security guard at a San Diego bar. This incident compelled Robert to create the... Read More →


Tuesday March 27, 2018 1:00pm - 1:50pm
Room S116

1:00pm

Beverage Program vs. Beverage Strategy
What precisely is a ‘beverage program,’ is it absolutely necessary, and how does it differ from a beverage strategy? Which is more important and what are the critical components and KPI of each that an operator needs to know in order to create increased profitability, brand equity, marketing buzz, and improved costs? These are the questions veteran bar and beverage consultant Tobin Ellis will be answering in this information-rich exploration of the business side of beverage in the on-premise. Whether you’re building or running a college dive or a 5-star hotel, this session is designed to give you actionable concepts and tools you can walk out with that will immediately improve your beverage operations. 

Speakers
avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic
Tobin is the owner of BarMagic of Las Vegas, an award-winning hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations.  BarMagic’s client portfolio includes MGM-Mirage, Marriott-Ritz Carlton, Ace... Read More →


Tuesday March 27, 2018 1:00pm - 1:50pm
Room S103

1:00pm

Employee Performance Issues? 10 Easy to Implement Steps to Building a Self-Motivated, Winning Team
We hear it every day, "If I can only get people to do their job. Our workplace culture needs to change. Nobody cares anymore." Almost 100% of the time, workplace issues are the result of poor leadership skills. During this session, Frank Besednjak will take you through the 10 Easy to implement steps to not only gain back control, but to rebuild your staff and turn them into a dedicated, self-motivated, winning team.

Speakers
avatar for Frank Besednjak

Frank Besednjak

Chief Instigator (President & CEO), Training Source, Inc.
After leaving the Navy and before starting his own business, Frank Besednjak held leadership positions at Sony Business Products, RCA Service Company, Area Manager for GE Consumer Service, then Manager of Service Training and Field Support Operations for GE Appliances globally. While... Read More →


Tuesday March 27, 2018 1:00pm - 1:50pm
Room S107

1:00pm

Getting Daily Reservations from Instagram in 5 steps

With declining reach on social media, finding the ideal customer and capturing their information has never been so important. It’s not about likes or followers. It’s about targeted buyers. Learn how Louie La Vella has been using Instagram as a powerful tool in gaining daily reservations to establishments. This session will show attendees how to identify social media triggers and create the perfect post that find ready to spend customers. Adding a few dollars into the reach and you can increase your bookings 10x.


Speakers
avatar for Louie La Vella

Louie La Vella

President & Director of Marketing, La Vella Nightlife
Louie La Vella's clients are entertainment personalities, musicians, concerts and festivals, and he creates strategies to make them a lot of money." Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella... Read More →


Tuesday March 27, 2018 1:00pm - 1:50pm
Room S105

1:00pm

How to Drive Customer Traffic with Sports Programming and Events
Sports enthusiasts are serious about their game-day viewing experiences. They want to feel as though they are at the game without spending a dime on the costly ticket price. This panel will discuss ways to keep the customer engaged from game start to end and how doing so will have a positive impact on your bar revenue.

Moderators
avatar for Thom Greco

Thom Greco

Owner, Greco Holdings, Inc.
Thom Greco is educated as a scientist with a degree in biology and chemistry but, also pursued hospitality while a student. At age 17 he owned his first nightclub, an under 21 dance club, The Vox Box, which within two years resulted in three locations and a TV show on the nationally... Read More →

Speakers
avatar for Joey Bien

Joey Bien

President & CEO, The Treasure Clubs
Joey is the owner of three adult nightclub venues in the Carolina's as well as successful dental practices in Naples, FL. He is considered a highly effective and innovative business operator. His skills include business administration, finance, quality control, strategic planning... Read More →
avatar for Jamie Carawan

Jamie Carawan

Vice President of Food & Beverage Innovation, Twin Peaks Restaurant
Jamie has been in the hospitality industry for over 30 years serving in every facet of the business. Jamie worked his way up through the Tia’s Tex Mex restaurant organization and helped open over 20 restaurants. After a 3 year stint of teaching history at University of North Texas... Read More →
avatar for LaShawn James

LaShawn James

VP of Growth Markets, Buzztime
LaShawn James has experience from a number of Fortune 100 companies including Wal-Mart, Procter & Gamble, Hewlett Packard, and PepsiCo, where he built a distinctive track record of success. He brings 13 years of experience in Marketing, Sales, Product Development, and Business Development... Read More →
avatar for Joe Hand Jr.

Joe Hand Jr.

President, Joe Hand Promotions
When Joe Hand Jr. was selected by the Philadelphia 76ers in the 10th round of the NBA draft in 1980, he felt certain that his future would involve sports. What Joe didn’t know at the time was that, not basketball, would be the central sport in his life.Joe was a captain of both... Read More →
avatar for Chris Lewellen

Chris Lewellen

President, Lew's Grill & Bar
Bringing a unique perspective to the hospitality industry, Chris Lewellen worked in reverse learning his expertise in the bar restaurant business as a customer first then an owner operator. At an early age he worked and managed his family sports retail stores and learned the marketing... Read More →


Tuesday March 27, 2018 1:00pm - 1:50pm
Room S114

1:00pm

Nightlife, Movement, Technology, and Everything in Between
This session will expose attendees to new cutting-edge technologies, raising the standard of hospitality worldwide. We will explore technological intersections between multimedia content and movement and how they are needed to offer the best guest experience to drive your venue towards virality and increase the experience-driven association for your guests. We will learn about the shift in Nightlife as a new trend of immersive interactions takes hold and how it keeps your guests stimulated.

Speakers
avatar for Tammuz Dubnov

Tammuz Dubnov

Founder & CEO, Zuzor
Tammuz is an exceptionally young CEO that is pushing his new interactive technology to the world. He finished high school at 15 majoring in dance and graduated from UC Berkeley at 18 with Honors in Mathematics and a minor in Computer Science and Dance. Tammuz combines his expertise... Read More →


Tuesday March 27, 2018 1:00pm - 1:50pm
Room S112

1:00pm

Renegade to Responsible
Changing the Social Norm. This session will address pending questions on how to integrate cannabis into your on-premise business when it’s been taboo for years:  Are nightclubs going to change and have smoke rooms? How do you handle someone who wants to break the law by lighting up?

Moderators
avatar for Ricardo Baca

Ricardo Baca

Founder, Grasslands Agency
Ricardo Baca is a veteran journalist and thought leader in the legal cannabis space.He is the world’s first (and “most prestigious” according to Vice) marijuana editor; founder of The Cannabist; primary subject of Rolling Papers, a documentary released theatrically in Febru... Read More →

Speakers
avatar for Tripp Keber

Tripp Keber

Director, Bold Rose Brands
As one of two original founders of the Dixie Elixirs and Edibles company, Colorado’s premiere licensed marijuana infused products manufacturer (MIPS), Tripp Keber now serves as the Chief Executive Officer of Dixie Brands, Inc. Widely hailed as one of this nascent industry... Read More →
avatar for John Kent

John Kent

Inventory Curator & Economist, Jardin Premium Dispensary
John Kent is the Inventory Curator & Economist for Jardin Premium Dispensary. Born in Tokyo, hailing from Australia and now based in the US, John's mother is half Australian & Japanese and father was half Japanese & American. He received his MBA from Bond University QLD Australia... Read More →
avatar for JJ Walker

JJ Walker

CEO, Cannabition
JJ Walker is a lifetime entrepreneur with over 20 years experience in event production and is considered one of Colorado's cannabis industry pioneers. JJ has always been infamous for creating some of the most diverse and successful concepts designed for profound consumer experiences... Read More →
avatar for Brannon Zimbelman

Brannon Zimbelman

Founder & CEO, The Travel Joint
Brannon Zimbelman is the founder and CEO of The Travel Joint, the world’s largest cannabis travel and leisure website. He is also the director of brand development for Why Workshop advertising agency for the cannabis industry.


Tuesday March 27, 2018 1:00pm - 1:50pm
Room S110

2:00pm

Designing the Perfect Concept
Attendees will explore the do's and don’ts of bar and lounge design. Whether it's a multi-million dollar budget or DIY project, understanding basic branding and design principals - including your logo, uniforms and decor - are critical keys to success.

Speakers
avatar for Andrew Chun

Andrew Chun

Owner, Sidecar Hospitality
Andrew is a lifelong entrepreneur. Whether it was founding a women’s designer t-shirt company or creating the platform for Press Club, Andrew has consistently found joy in driving new ideas forward.Strategic lessons learned at Bain & Company combined with financial knowledge gained... Read More →


Tuesday March 27, 2018 2:00pm - 2:50pm
Room S114

2:00pm

From Beginner to Tech-Geek: 10 Essential Technologies for 2018
AI, machine learning, robots, VR, AR, POS...every day you read about something else you MUST have. This fun, interactive session reveals the 10 technologies you really need to know about...at each stage of your business. These technologies will save you time, make you money, help you find the best talent and the best customers, and make your life calmer and easier.  

Speakers
avatar for Nancy Shenker

Nancy Shenker

Founder & CEO, theONswitch
Nancy A. Shenker is Founder/CEO of theONswitch marketing, a consulting company that blends the best of digital media with conventional branding and marketing wisdom for small businesses. She recently published the first in a book series called “Embrace the Machine: 111 Ways AI Will... Read More →


Tuesday March 27, 2018 2:00pm - 2:50pm
Room S112

2:00pm

How to Identify, Develop, and Retain Rockstar Employees
The right employees make all the difference. So how do we in the age of the "millennial" find, cultivate, and connect to our staff? Where are these rockstar employees? How do we identify them? The answer is simple, they are not found, they are created! Through an engaging interview process, creative and dynamic training, and constant feedback you too can lead a team of loyal rock star employees.

Speakers
avatar for Tommy Mirisola

Tommy Mirisola

Founder, Mirisola Hospitality LLC
Tommy Mirisola is a lifelong hospitality professional. He has spent over 25 years in all areas of hospitality operations. Working from the bottom up, to eventually leading a premier Ocean front restaurant in South Florida. As the General Manager of a premier Ocean Front Restaurant... Read More →


Tuesday March 27, 2018 2:00pm - 2:50pm
Room S107

2:00pm

Infusion Without the Confusion
Cannabis doesn’t just come in pre-packaged edible format. Learn how to incorporate this trend into your F&B program, whether you are in a 100% recreationally legal state or medically illegal state.

Moderators
avatar for Bo Nicole Capener

Bo Nicole Capener

CEO/Publisher, Edibles List Magazine & EdibleList.com
Born and raised in Honolulu, Hawaii, B. Le Grand is a self-made businesswoman who began running her own graphic and web design firm when she was 16 years old. She graduated high school early and went to the Academy of Art University in San Francisco where she studied Advertising and... Read More →

Speakers
avatar for Tamara Anderson

Tamara Anderson

Owner, Culinary and Cannabis
Tamera Anderson is a nurse who regularly works with patients suffering from debilitating pain. For these patients, long-term use of pain medication can mean exposure to uncomfortable side effects, damage to vital organs, addiction to prescription medication, and overall changes in... Read More →
avatar for Chef Payton Curry

Chef Payton Curry

Founder, Flourish Cannabis
America has proven a new attitude towards Cannabis, with legalization for either medicinal or recreational use popping up on ballots across the country. Americans are ready for a new type of entrepreneur with this economic and cultural advance and Payton Curry is a rising star in... Read More →
avatar for Chef Andrea Drummer

Chef Andrea Drummer

Owner & Executive Chef, Elevation VIP
Chef Andrea Drummer began her career, first as a youth advocate and anti-drug counselor with organizations like Planned Parenthood and The Coalition for the Homeless. With a desire to transition from the world of non-profit to pursue her passion, she enrolled at Le Cordon Bleu, Los... Read More →
avatar for Chris Martin

Chris Martin

Owner & Operator, Hempful Farms
Born in Virginia and bred in Kansas, former semi-pro baseball player and Chron’s disease sufferer Chris Martin doesn’t infuse just for a living, he does it to keep on living. Martin, founder of Hempful Farms, is a family man with five kids (three grown) who’s devoted to helping... Read More →


Tuesday March 27, 2018 2:00pm - 2:50pm
Room S110

2:00pm

Social Media Trends for Managers
As Managers our success is dependent on monitoring and addressing trends, staying relevant with our customers, and being able to adapt quickly. We live in a socially engaged world that is more transparent and opinion focused than ever. Social media interaction directly correlates to sales, as 60% of users say they’ve learned about a product or service on platforms like Instagram. Social Media is crucial in your marketing and sales efforts, and should be one of the largest drivers in your marketing plan. But how can you, and your managers, utilize social media trends to keep your establishment(s) socially relevant? This panel will discuss the newest trends in social media including Influencer Marketing, Instagram Stories, Social Listening, and Community Management, and how your managers can utilize these trends to socially engage your customers.

Moderators
avatar for Jason Mitchell

Jason Mitchell

Director of Consulting, RMD Group
Jason is the Director of Consulting Services for RMD Group, a San Diego based nightlife and restaurant management and consulting company. He has worked in varying aspects of nightlife since 1998 and most notably assisted with the opening and operations of nationally recognized and... Read More →

Speakers
avatar for Katie Bosworth

Katie Bosworth

Marketing Manager, RMD Group
Katie has developed & executed comprehensive marketing plans across the US in various industries including non-profit organizations, sports leagues, government agencies, fashion and entertainment companies, restaurant and hospitality groups, and celebrity brands. With this varied... Read More →
avatar for Corey Hart

Corey Hart

Co-Founder, Chef Meal Kits
Corey is the Co-founder of Chef Meal Kits, a marketplace where foodies can order meal kits from their favorite restaurants across the country.He's served in a variety of highly competitive industries and has always been a marketing and business innovator.In entertainment, he's worked... Read More →
avatar for Brittany Vallin

Brittany Vallin

Social Media Manager, Pendry Hotels & Clique Hospitality
With nearly seven years of digital marketing experience, Brittany Vallin has worked with some of the largest hospitality brands and companies in the country including Hakkasan Group, Montage Hotels & Resorts and Enlightened Hospitality. She managed the social media and digital marketing... Read More →


Tuesday March 27, 2018 2:00pm - 2:50pm
Room S105

2:00pm

Theft Behind the Bar
If you think your bartenders are stealing, well, that’s probably because they are. The goal is to establish systems that keep your honest bartenders honest, and identify - and weed out - the dishonest ones. Just like any other member of your staff, bartenders have an important role in helping you run a profitable restaurant. During this session, David Scott Peters, founder of TheRestaurantExpert.com and session speaker, will teach you the ridiculously simple solution to bartender theft. Attendees will also learn:

  •  Common ways bartenders steal
  • Ways to virtually stop bartender theft
  • What systems you MUST have in place to control pour cost
  • Tips for identifying theft

Speakers
avatar for Fred Langley

Fred Langley

Partner, Expert Coach & Director of Operations, TheRestaurantExpert.com
Fred Langley is a partner, the director of operations and restaurant coach for TheRestaurantExpert.com. He leads the company’s consulting services, coaching members, conducting seminars and overseeing the training and technical support team for the company’s restaurant manage... Read More →


Tuesday March 27, 2018 2:00pm - 2:50pm
Room S116

2:00pm

When Life Gives You Limes
This session is about decoding citrus fruit. The acid and sugar compositions of the four major citrus fruits are why we use them all differently, but we rarely stop to think about exactly what we’re doing. How can we balance a cocktail before we’ve made it, and can we extend the life of our painstakingly fresh squeezed juices?

Speakers
avatar for Donny Clutterbuck

Donny Clutterbuck

App Owner, Pour Cost App
Donny Clutterbuck has spent in dives, cocktail bars, founding and presiding over the Rochester USBG chapter, and as owner and founder of the Pour Cost App. He spends most of his time coming up with solutions for bar efficiency or community problems and bringing his wife snacks and... Read More →


Tuesday March 27, 2018 2:00pm - 2:50pm
Room S103

3:00pm

Cannabis Beverage Trends
How can your business benefit from the cannabis beverage trends and incorporate the cannabis demand into your beverage program?  Learn about brewing with cannabis flavors, cocktails with terpenes, bottled water (still sparkling or CBD), after dinner beverages (coffee, teas, etc.), fresh juices with added “shots” and more!

Moderators
avatar for Kara Nielsen

Kara Nielsen

Vice President, Trends & Marketing, CCD Innovation
Kara Nielsen is a food and beverage trend expert with over a decade of experience translating consumer and culinary trends for strategic brand growth and innovative product development. She is Vice President, Trends & Marketing at CCD Innovation, a strategic food and beverage innovation... Read More →

Speakers
avatar for Warren Bobrow

Warren Bobrow

Author, Cannabis Alchemist & Mixologist, Cocktail Whisperer
Warren Bobrow, the Cocktail Whisperer, is the 5x Author of Apothecary Cocktails: Restorative Drinks from Yesterday and Today, Whiskey Cocktails: Rediscovered Classics and Contemporary Craft Drinks, Bitters and Shrub Syrup Cocktails: Restorative Vintage Cocktails, Mocktails & Elixirs... Read More →
avatar for Erik Knutson

Erik Knutson

CEO, Keef Cola
Erik Knutson is a co-founder of Keef Brands (the leading Cannabis beverage producer in the world) and is currently the Chief Executive Officer and Chairman of CanCore Concepts Inc. CanCore’s primary mission is to provide the legal Cannabis markets with manufacturing consulting... Read More →
avatar for Scott Leshman

Scott Leshman

Founder & CEO, Cannabinoid Creations
Former Division I athlete and current patient; in 2006 ruptured discs in his back and was given 7,500mg of Vicodin daily.While going through multiple back surgeries and over 1.5 years bed ridden, he was looking for a natural alternative without any addictive qualities. Through research... Read More →
avatar for Miriam Novalle

Miriam Novalle

Founder & CEO, High Tea
In 1992 Miriam Novalle founded the T Salon in New York City. Creating a unique and thriving business by introducing the traditional rituals of tea drinking to the American market. Dubbed a “Tea Guru” by the New York Times, Ms. Novalle has used her experience as a self-taught nose... Read More →


Tuesday March 27, 2018 3:00pm - 3:50pm
Room S110

3:00pm

How New .05 Laws will Hurt Your Business
A new threat has emerged for the restaurant and hospitality industries. After the National Transportation Safety Board began pitching the idea in 2013, Utah became the first state to lower the blood-alcohol arrest level for driving from .08 to .05 last year. These .05 laws would define many of your, what would previously be considered responsible, patrons as legally drunk and subject them to all the punishments and penalties associated with a DUI conviction. Understandably, the risk of being convicted over consuming relatively little alcohol would prompt potential customers to refrain from purchases or stay home altogether.

Utah is only the first domino to fall — other state legislatures will surely attempt to pass similar .05 statutes. We need to go on the offensive against .05 now in order to save your business and the industry from irreparable harm.  

Speakers
avatar for Sarah Longwell

Sarah Longwell

Managing Director, American Beverage Institute
Sarah Longwell is the Managing Director of the American Beverage Institute (ABI), a Washington D.C. restaurant trade association that protects the on-premise dining experience and defends the right to drink moderately and responsibly prior to driving. ABI opposes sobriety checkpoints... Read More →


Tuesday March 27, 2018 3:00pm - 3:50pm
Room S116

3:00pm

How to Book Live Entertainment
When booking live entertainment for your venue, your top priority should be bringing in the appropriate talent for your venue’s demographic. This is a major step in this process, but there are many other steps and considerations to keep in mind as well. In this session, panelists will discuss how to find the entertainment, how to contact agents/managers and negotiate contracts, and how to attract the crowd.

Moderators
avatar for Adam Gersten

Adam Gersten

Owner, Gramps Bar LLC
Adam Gersten owns a popular live entertainment venue and tavern called Gramps, in the heart of the Wynwood Arts District in Miami, Florida. His stock in trade is celebrating the historical, architectural, cultural, and nonsensical aspects of South Florida culture, manifest in taverns... Read More →

Speakers
avatar for Billy Bones

Billy Bones

Founder & Head of Marketing, Booking Agent Info
Billy Bones is the Founder of Booking Agent Info, which provides venues and event planners with the contact information for the official agents, managers, and publicists of celebrities.
avatar for Pete Housley

Pete Housley

CEO, Admit.VIP
Pete Housley started his career as Fortune 500 technology and business consultant for major corporate clients including IBM, AT&T, Bass Hotels and many others. After more than a decade Housley switched gears and moved to Las Vegas to pursue a different path. He quickly became integrated... Read More →
avatar for Aramis Lorie

Aramis Lorie

Principal, Poplife Entertainment Group
avatar for Joze Perez

Joze Perez

VP Production Management, Admit.VIP
Mr. Perez, with over 15 years in Las Vegas entertainment, continues to provide the best of top, current, and most sought after shows and music to venues city-wide. With his finger on always the current trends, venues all over the strip have worked with him to place amazing content... Read More →


Tuesday March 27, 2018 3:00pm - 3:50pm
Room S114

3:00pm

It was all a Dream..
In this session, attendees will learn about stabilizing operating costs, empowering staff, curating career paths and more, by changing our way of thinking about business in the bar world.

Speakers
avatar for Trevor Frye

Trevor Frye

Owner, Five to One
Trevor Frye is an award-winning bartender from Washington DC. A DC area native, Frye takes pride in being a part of the cities progressive bar movement. A 15-year veteran of the restaurant and bar industry, Frye has worked in every facet of the scene which has led to numerous awards... Read More →


Tuesday March 27, 2018 3:00pm - 3:50pm
Room S103

3:00pm

Six Ways to Create Engaged Employees to Develop Strong Brand Ambassadors for Greater Awareness for Your Nightclub or Bar
To build a strong awareness of a nightclub or bar, you need brand ambassadors – employees who are thoroughly engaged, connected and committed. By turning employees into trusted brand ambassadors, nightclubs and bars can bring their strongest asset and their most vocal internal advocates in direct contact with their customer base. 

This session will demonstrate how to encourage employees to feel connected to the nightclub or bar and understand their role in turning those aspirations into reality.

It is very visible when the nightclub or bar has passionate employees who love who they work for. Having an adoring employee base isn’t just great for word-of-mouth marketing, but for the bottom line as well. This is the pinnacle of employee engagement, but it can only be attained through the individual acquisition of vital knowledge and skills, the reduction of systemic barriers, and the establishment of certain key drivers within the organization. You'll leave with some of the key questions and easy to use tools to address these learning skills.

To encourage your employees-turned-brand-ambassadors to help in this process you will leave with some of the benefits of employees’ social engagement and advocacy that include:
  • Increasing awareness of the nightclub or bar.
  • Improving brand position of the nightclub or bar in search engine results.
  • Making it easier for customers to find events, hours of operation and other answers to their questions online.
  • Improving the nightclub or bar's ability to hire the best job candidates.
  • Employees who are recognized as social media or networking thought leaders can decrease the costs of engaging external audiences, as well as creating digital content.

Speakers
avatar for James Feldman

James Feldman

Chief Innovation Officer, James Feldman Associates, Inc.
James Feldman is a highly accomplished Senior Executive, Entrepreneur, Advisor, and Thought Leader with more than 40 years of success driving change, innovation, and an improved customer experience for companies across a range of industries including entertainment, automotive, telecommunications... Read More →


Tuesday March 27, 2018 3:00pm - 3:50pm
Room S107

3:00pm

Smart Data & Crypto 101: How to Leverage Bitcoin, Cryptocurrency, and Blockchain to 10x Your Revenue and Retention

Bitcoin, Ethereum, Blockchain: Is it all Greek to you? Is Cryptocurrency the latest fad from Silicon Valley or is it here to stay?

Why does it matter to you as a bar or club owner and how do you leverage Blockchain, the technology behind Bitcoin to drive more revenue and create more customer loyalty?


This session is designed to give you a beginner’s crash course to Cryptocurrency and the Blockchain. In under an hour, you will get an introduction to Bitcoin and other digital tokens, learn how the underlying technology is poised to change how we live and work, and most importantly, how to work with leading players in the space to apply the technology to your business and significantly improve your revenue.


You will leave with enhanced knowledge and skills including:

  • What is Bitcoin, and what are other digital currencies or tokens you should know?
  • Blockchain technology basics, potential, and utility;
  • Current State of Development and Regulations around digital tokens;
  • How to leverage Cryptocurrencies to increase revenue or customer retention for your bar or club?
  • Which leading companies in the space you should know or work with?

Speakers
avatar for Lin Dai

Lin Dai

CEO, Hooch
Lin Dai is a serial entrepreneur, former publicly traded company chief marketing officer, and sought-after speaker in the consumer-technology industry. Lin Dai and his co-founders pioneered the Hooch app, the first membership-cocktail app where members pay $9.99 a month and receive... Read More →


Tuesday March 27, 2018 3:00pm - 3:50pm
Room S112

3:00pm

The History and Success of Ballast Point Brewing
In this session, attendees will learn about the history and success of Ballast Point Brewing, which includes topics regarding the integration with Constellation Brands.

Speakers
avatar for James Murray

James Murray

Vice President of Brewing Operations, Ballast Point Brewing Company
James Murray is the Vice President of Brewing Operations at Ballast Point Brewing Company. He has over 14 years of experience in the Brewing Industry including raw materials procurement, packaging, fermentation science, engineering, distilling and brewhouse operations. Through his... Read More →


Tuesday March 27, 2018 3:00pm - 3:50pm
Room S105

4:00pm

Canna-balism: Navigating Cannabis Legislation
Navigate Cannabis Legislation so on-premise business can benefit from cannabis laws being passed. Which legislation is going to help your business? How can you find information on state regulations? How to adjust what you offer to capture a new audience?

Moderators
avatar for Beth Schwartz

Beth Schwartz

Editor-in-Chief, Elevate Nevada
Beth Schwartz is the editor of elevate Nevada, a monthly cannabis magazine, that was launched in April 2015 by Elevation Publishing to foster the cannabis conversation in Nevada by providing a channel for connecting, educating, and offering an informed understanding surrounding the... Read More →

Speakers
avatar for Jody McGinness

Jody McGinness

Director of Development, Marijuana Policy Project
Jody L. McGinness is the Director of Development for the Marijuana Policy Project, the premier organization working to advance the legalization of marijuana nationwide. MPP has led more than half of all successful state legalization efforts. A non-partisan, not-for-profit membership... Read More →
avatar for Matt Stang

Matt Stang

Chief Revenue Officer, High Times
Matt Stang was born and raised in Manhattan. After graduating with a BA from the New School University in 2003 he immediately went to work at High Times Magazine. Starting as an intern, Matt worked his way up to the Director of Advertising and Sponsorship where he increased the... Read More →
avatar for David Tuttleman

David Tuttleman

CEO, Matrix NV
With a family history deeply rooted in operating successful business entities, David Z. Tuttleman has excelled for more than 35 years across a variety of industries, including apparel, consumer goods manufacturing, food & beverage, philanthropic efforts and more.Born and raised in... Read More →
avatar for Freddie Wyatt

Freddie Wyatt

CEO, Munch & Co.
Frederic “Freddie” Wyatt is an event marketing, promotions and business development expert with more than 30 years' experience in the hospitality industry. He has consulted on many aspects of hospitality including event management and production, VIP Talent /concierge, food and... Read More →


Tuesday March 27, 2018 4:00pm - 4:50pm
Room S110

4:00pm

Hospitality Security Documentation
Most hospitality owners, operators, managers, and security professionals fall short when it comes to their security and incident report writing and documentation practices. This session will provide clear and easy steps and documentation practices to help them mitigate potential liability. Understanding the lawsuit life cycle and how to use practical systems to properly document major incidents. 

Speakers
avatar for Manny Marquez

Manny Marquez

Vice President, Nightclub Security Consultants
Manny Marquez is a hospitality professional and expert who has ran and operated some of San Diego’s most recognizable venues over the last 16 years - including La Puerta, Typhoon Saloon, and the Gaslamp Quarter’s iconic Henry’s Pub. Currently, Manny is the Vice President of... Read More →


Tuesday March 27, 2018 4:00pm - 4:50pm
Room S116

4:00pm

How to Work With Brokers, Distributors, and Sales Reps in Your Bar

In this session, Lindsay Laubenstein will detail the differences between spirits brokers and distributors and the differences between positions such as Brand Ambassadors and Sales Representatives. We will discuss the expectations faced by beverage sales forces and how you can leverage those to build relationships with them and benefit your guests, your staff, and your business. We will detail how they are able to assist you in ongoing training of your staff, events they can host for your guests, and how to be the go-to spot when they are looking for places to spend brand dollars with colleagues.


Speakers
avatar for Lindsay Laubenstein

Lindsay Laubenstein

Spirits Marketing Manager, Heidelberg Spirits Marketing Group
Lindsay Laubenstein is the Spirits Marketing Manager for Heidelberg Spirits Marketing Group in Cincinnati, Ohio. She holds the titles of USBG Certified Spirits Professional, Certified Specialist of Spirits, and is a Certified Cicerone® of beer. Previously, she has worked as a Whiskey... Read More →


Tuesday March 27, 2018 4:00pm - 4:50pm
Room S107

4:00pm

Leverage Your POS Data for Profitability
Accurate and complete data is vital for running a profitable bar program, but it can be a challenge to set up your system correctly. This session will discuss best practices for organizing your data to create an actionable Product Mix Report, as well as some ideas for leveraging that report to improve bar profitability.

Speakers
avatar for Chris Tunstall

Chris Tunstall

Co-Founder, A Bar Above
Most of Chris Tunstall's career behind the bar has been focused on managing successful bar programs and restaurants in the San Francisco Bay Area. He has also co-founded A Bar Above where he teaches modern cocktail techniques. In 2015, he joined the Diageo Business of Bars team and... Read More →


Tuesday March 27, 2018 4:00pm - 4:50pm
Room S112

4:00pm

Music Matters: How Your DJ Affects Your Bottom Line
Having the right music format, DJs, and events play a critical role in building any club and maximizing revenue. In this session, Will Ramadan will go over some critical things club and bar owners can do to: find the right DJs find the right music formula for your club find the right special events to elevate your club/bar experience for special occasions.

Speakers
avatar for Will Ramadan

Will Ramadan

World Headlining DJ, KnowleDJ
Forget everything you know about DJ’ing. KnowleDJ (pronounced Knowledge) doesn’t headline parties — he SMASHES them.The buzz about him is for real. That’s why he’s headlined the top clubs in Vegas, NYC, Miami, Boston, Toronto, Costa Rica, and 50 more — and that’s just... Read More →


Tuesday March 27, 2018 4:00pm - 4:50pm
Room S114

4:00pm

The Big Three: Social Media Done Correctly
Gain an insightful look into engaging your target market through Instagram, Twitter, and Facebook. This session will discuss how to effectively execute social media marketing.

Speakers
avatar for Bob Peters

Bob Peters

Chief Mixologist, The Punch Room
Bob Peters is a Charlotte native, which makes him as rare and as special as the libations you will find behind his bar. With strong southern roots, Bob has always enjoyed the art of dining and taking care of friends. He is well known for his creative palate as well as for his ability... Read More →
avatar for Tenzin Samdo

Tenzin Samdo

Bar Director / Partner & Founder Bostonmixdrink, ArtScience Culture Lab & Café
Tenzin Samdo, Bar Director and partner At ArtScience Culture Lab & Cafe in Cambridge Massachusetts and the founder of Bostonmixdrink. I grew up in India as a Tibetan refugee after my parents escaped Chinese occupation. I came to the United States in 1996 with a rare refugee initiative... Read More →


Tuesday March 27, 2018 4:00pm - 4:50pm
Room S105

4:00pm

Wine in Bars: Why You Need It and How to do It

In most bars and restaurants, wine is an afterthought. But in the hospitality industry, we need to focus more on wine.

For the past few years, millennials have been consuming more and more wine. Close to half of all wine consumed in the United States is consumed by millennials.

In this session, we will discuss types of wines that fit in different establishments and ways to preserve wine, as well as today's wine trends (canned, tap, organic and many more).


Speakers
avatar for David Foss

David Foss

Partner, Invictus Hospitality
Dave Foss has worked in hospitality for over 23 years in virtually every facet of the food and beverage industry. He has managed a series of beverage programs on the West Coast, both at the Mondrian Hotel and later at Fairfax Partners Restaurant Group, overseeing four properties in... Read More →


Tuesday March 27, 2018 4:00pm - 4:50pm
Room S103
 
Wednesday, March 28
 

10:00am

Breaking into Craft Beer with Breakthru Beverage
This session will outline Craft beer potential within the nightclub and bar environment for accounts just breaking into the category or looking to expand current scope of program. Attendees will learn about:

  • The Current State of the Craft Beer Industry
    Volume share of all US Beer
    Dollar share of all US Beer
    Nielsen on premise insights

  • Beer in the Mix
    How can Craft beer fit into your program?
    General list guidelines from narrow to expansive
    Importance of Local

  • Profit Dollar vs. Profit Percentage
    Advantages to offering beers beyond the "usual suspects"
    Tips for managing a successful beer program

Speakers
avatar for Michael Shetler

Michael Shetler

Craft Beer Specialist, Breakthru Beverage
Michael Shetler has established himself as one of Las Vegas’ top beer authorities and is considered a pioneer in pairing gourmet food with world class beer.His well-rounded beverage skills shined in elevated beer, spirits and wine programs at the locally beloved Rosemary’s Restaurant... Read More →


Wednesday March 28, 2018 10:00am - 10:50am
Room S103

10:00am

Evolution of Daylife
Evolution of daylife in Las Vegas from pool parties to celebrity hosts to performers to promotions. What works, what doesn't work, and how to motivate your staff to deliver the experience that your competitors can't.

Speakers
avatar for Joseph Bravo

Joseph Bravo

Director of Daylife & Nightlife, Hard Rock Hotel & Casino Las Vegas
Joe started his daylife/nightlife career at PURE Las Vegas as a door manager and then made the rounds from Detroit to Las Vegas. He truly made his mark at M Resort where he launched DayDream. Most recently he is continuing to keep Rehab Beach Club as the 'World's Greatest Pool Party... Read More →


Wednesday March 28, 2018 10:00am - 10:50am
Room S105

10:00am

History of the Cocktail
The history of the cocktail can be told in three chapters. It began with the classic cocktail, evolved in Tiki cocktails, and concluded with modern classics. This is the story of the cocktail.

Speakers
avatar for Amin Benny

Amin Benny

Bartender & Consultant, The Bar Host
Creating cocktails since 1997 at some of the top resorts on the West Coast, Amin Benny also known as The Bar Host, has worked hard to gain his position within the cocktail community. After a long run as a bartender in Las Vegas, NV at Caesars Palace and Mandalay Bay, Benny has returned... Read More →


Wednesday March 28, 2018 10:00am - 10:50am
Room S116

10:00am

Mistakes Every Manager Must Avoid
In this session, Howard Weiss will talk about the key components to be successful as a leader in the industry as well as discuss the reasons as to why most managers fail.

One of the keys to his success and rise within the hospitality industry understanding why – and where – many managers fail.

Speakers
avatar for Howard Weiss

Howard Weiss

VP of Entertainment, Daylife & Nightlife, Penn National Gaming
Originally from Long Island, New York, Weiss graduated from Penn State University, having studied hospitality management. Weiss’s professional career began in Atlantic City, New Jersey, where he opened clubs, restaurants and lounges before accepting a position in Las Vegas., Nevada... Read More →


Wednesday March 28, 2018 10:00am - 10:50am
Room S107

10:00am

REAL TIME Consulting for You: Tailoring the Guest Experience in Every Facet with Invictus Hospitality
This Invictus Hospitality panel will open up for questions and create an open dialogue for attendees to help explore and create applicable techniques for improving all aspects of the guest/customer experience.

Speakers
avatar for Mark Diaz

Mark Diaz

Design Director, Invictus Hospitality
Mark Alan Diaz is a Miami native with Cuban, Italian and German roots, who has used his transnational background and later travels to develop unique and award-winning designs and concepts throughout the United States. As a result, Mark has become known for fusing modernism and warm... Read More →
avatar for David Foss

David Foss

Partner, Invictus Hospitality
Dave Foss has worked in hospitality for over 23 years in virtually every facet of the food and beverage industry. He has managed a series of beverage programs on the West Coast, both at the Mondrian Hotel and later at Fairfax Partners Restaurant Group, overseeing four properties in... Read More →
avatar for Homan Taghdiri

Homan Taghdiri

Co-Founder & Managing Partner, Invictus Hospitality
The entrepreneurial spirit has been flowing in Homan’s blood from his childhood days. Having worked in the hospitality industry since he was 14 years old, Homan has not only incrementally taken the steps to further his passion for the industry, but also, completed his educational... Read More →
avatar for Michael Tipps

Michael Tipps

Co-Founder, Invictus Hospitality
Michael Tipps has over 23 years of experience working, managing, and consulting in all facets of the hospitality world (throughout all positions, and including hotels, restaurants, bars, and nightclubs). His career started in Hospitality in South Florida where he worked in almost... Read More →


Wednesday March 28, 2018 10:00am - 10:50am
Room S114

10:00am

World Class Email Marketing
A very special session featuring a very special presenter! Email continues to have one of the highest returns on investment of ANY form of marketing. But let’s be honest, the average email isn’t that great! So what happens if you do email marketing really, really well? Learn strategies, tips and tricks, in-person, from the expert the press has called “The Grandfather of Email Marketing” and “The World’s Top Email Marketing Expert.” This session will go way beyond subject lines (but will cover those, too), covering targeting, content that works, strategy, designing for mobile and more. You’ll leave ready and equipped to do email marketing better than some of the world’s biggest brands.

Speakers
avatar for Ron Cates

Ron Cates

President, The Ron Cates Companies
Internationally renowned for his marketing expertise (the press has called him a “digital marketing icon”), Ron Cates has been the keynote/featured presenter at hundreds of high-profile conferences and events all over the world, educating more than 200,000 businesses. Engaging... Read More →


Wednesday March 28, 2018 10:00am - 10:50am
Room S112

12:00pm

Create Loyal Relationships Through Life-stage Marketing
Consumers go through a series of critical Life-style and Life-stage changes. Reaching out and connecting with them during these critical moments will create better connections and longer-term relationships. Data is available to reach people during these phases and it can be done via mail, email, or mobile. Examples: New Movers, Pre-Marrieds/Newlyweds, New Parent, Recently single. We will explain an approach and marketing launch options. 

Speakers
avatar for Tim Hendricks

Tim Hendricks

President, Creative Cognition Group
Tim Hendricks has more than thirty years of experience in sales, marketing services, senior sales and marketing leadership.  As the President of the Creative Cognition Group (CCG), he is an industry leader in targeted direct marketing and sales process optimization. Tim’s innovative... Read More →


Wednesday March 28, 2018 12:00pm - 12:50pm
Room S114

12:00pm

Global Nightclub Challenges
This session will focus on the changes taking place for nightlife entertainment and the expansion it has endured in the last few years. With this expansion comes a larger tourist base thus causing a renewed focus on balancing customer service expectations with safety and security protocols while monitoring todays increasing threat level.

Speakers
VR

Victor Ruffer

Security Manager, Jewel Nightclub


Wednesday March 28, 2018 12:00pm - 12:50pm
Room S116

12:00pm

Old School Cocktails New School Profits
How to utilize simple twists on classic cocktails including utilizing vintage spirits in classic cocktails to easily boost bar profits. The session will cover ingredients, sourcing, legal issues surrounding importing vintage spirits, menu structure, and proper pricing to ensure greater profit margins in your bar or restaurant.

Speakers
avatar for Missy Koefod

Missy Koefod

CEO, 18.21 Bitters LLC
Missy is a former attorney and current bar owner and cocktail brand owner with over 20 years in the hospitality industry. She, along with Kristin Koefod, have grown 18.21 into an international cocktail brand and opened one of the most anticipated bars in Atlanta.
avatar for Kristin Koefod

Kristin Koefod

COO, 18.21 Bitters LLC
Kristin hails from Baltimore Maryland from a family of chefs where she learned about flavor pairings and developed a passion for hospitality.Kristin moved progressively down the East Coast making her way from Baltimore, to D.C., to Virginia and finally, settling in Georgia. Together... Read More →


Wednesday March 28, 2018 12:00pm - 12:50pm
Room S103

12:00pm

Promotional Ideas that will Help You Succeed
Simple and low-cost promotions from New Guest Programs, educational programs to Tap Takeovers. Gain the tools to bring competitive campaigns to your venue. Grab the attention of new customers, and turn them into repeat guests!

Speakers
avatar for Scott Ward

Scott Ward

Owner, Tap House Grill
Scott Ward has over 38 years of successful restaurant management experience in growing businesses and lowering costs through proven systems, procedures and detailed follow up. He has a passionate ability to direct people to achieve tasks deemed insurmountable. From... Read More →


Wednesday March 28, 2018 12:00pm - 12:50pm
Room S105

12:00pm

Smart Business: Technology and Automation for Better Guest Experiences
Consistently great guest experiences are the key to a successful bar or restaurant. While food and drink (rightfully) receive significant attention, the best operators also pay particular attention to the impact that dynamic elements like lighting, audio, and video have on the guest experience. With the wealth of technology available today, it has never been easier or more affordable to have control over the ambiance of your venue.

Speakers
avatar for George Qualley IV

George Qualley IV

Chief Technology Officer, Q Squared Systems
George Qualley has served as the managing partner of Lime Lounge, a small format lounge and nightclub based in Des Moines, Iowa in operation since 2009. He is also the co-owner and Chief Technical Officer of Q Squared Systems, LLC a technology consulting firm based in Des Moines... Read More →


Wednesday March 28, 2018 12:00pm - 12:50pm
Room S112

12:00pm

The Shift from Millennials to Gen Z
Think you are finally figuring out Millennials? Don’t get too comfortable. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. But right around the corner is the Millennial’s successor, Gen Z. Taking a stake of our market this year, Gen Z is the most multi-cultural U.S. generation to date, and they respond to independence, self-direction, and ingenuity. We know from experience adapting to the buying habits of Millennials has come with its challenges and pitfalls, but we’ve learned a lot. So let’s start preparing ourselves for when Gen Z begins to drink, eat, and party at our establishments. This panel will discuss how you can prepare your business to capture the attention of Gen Z customers and start building relationships with them. 

Moderators
avatar for Jason Mitchell

Jason Mitchell

Director of Consulting, RMD Group
Jason is the Director of Consulting Services for RMD Group, a San Diego based nightlife and restaurant management and consulting company. He has worked in varying aspects of nightlife since 1998 and most notably assisted with the opening and operations of nationally recognized and... Read More →

Speakers
avatar for Katie Bosworth

Katie Bosworth

Marketing Manager, RMD Group
Katie has developed & executed comprehensive marketing plans across the US in various industries including non-profit organizations, sports leagues, government agencies, fashion and entertainment companies, restaurant and hospitality groups, and celebrity brands. With this varied... Read More →
avatar for Tim Brand

Tim Brand

Director of Operations, C4Live
With 20 years of hospitality experience in Las Vegas and San Diego, Tim has played a key role in the success of several landmark hotels, nightclubs, and restaurants. Most recently Tim has been a major player as the director of operations for C4Live, a consultant company for the NOMADIC... Read More →
avatar for Lee Schwemmer

Lee Schwemmer

Director of Brands, Wasserman
Lee currently serves at the Director of Social Media and Digital at Wasserman. Schwemmer joined the Sports Marketing Agency in 2013 and specializes in content strategy, community management, and on-site activation. Currently, Schwemmer works closely on Unlock, a recently launched... Read More →
avatar for Tim Trendell

Tim Trendell

Consulting Services Manager, RMD Group
After moving to Las Vegas during high school, Tim Trendell was captivated by the bright lights of Sin City and immediately adopted a passion for the hospitality industry. Being a golf pro out of college, Tim pursued his first hospitality job in golf club management. After 6 years... Read More →


Wednesday March 28, 2018 12:00pm - 12:50pm
Room S107

1:00pm

Bills in the Tills
As a follow up to his 2016 presentation Cheeks in Seats and 2017 Butts In Barstools, join Andrew Corbett as he returns and brings a new set of marketing ideas that will help you stay 10 steps ahead of your competition. Get educated on the benefits of finding new ways to get your customers attention. Each year Andrew reviews 3-5 new ways to drive "bills in the tills" and get people coming back for more! 

Speakers
avatar for Andrew Corbett

Andrew Corbett

Co-Owner, The Bull & Barrell
Andrew Corbett is an entrepreneur based out of London, Ontario Canada and is a partner in numerous Hospitality Properties in South Western Ontario. Andrew has been in the entertainment business since he was 14 years old and opened his first venue at the age of 22 with his business... Read More →
avatar for Haley Peloquin

Haley Peloquin

Marketing Advisor, Marketing Development Program in Ireland
As a marketing masters student at Ireland's number one business school, Haley is studying how to effectively target, satisfy and delight customers at multiple touch-points all around the world. Initially wanting to become a nurse to satisfy her passion of catering to others, she... Read More →


Wednesday March 28, 2018 1:00pm - 1:50pm
Room S105

1:00pm

Both Sides of the Bar: Designing for the Space and Customer
There are multiple factors that come into play when designing a space. This session will review every obstacle that you might face with each design decision and how to create a space that works not only for the venue and staff but makes the consumer feel at home as well.

Speakers
avatar for Ricki Kline

Ricki Kline

Principal, Ricki Kline | Design + Build
From hotels to restaurants to some of the country’s most acclaimed bars, AIA award-winner Ricki Kline has built a strong reputation for being one of the most sought-after designers currently in the game. As a self-made designer, Kline cut his chops as a professional carpenter, building... Read More →


Wednesday March 28, 2018 1:00pm - 1:50pm
Room S114

1:00pm

How to Make 300 Million More Dollars This Year and Find More Happiness and Success - Behind the Bar, and Beyond

You have to admit, we are an antiquated industry with a lot of old-school & stubborn habits that often hold us back more than we realize.

This session features innovative & entrepreneurial world-class operators, suppliers and other industry movers & shakers who believe in taking risks and doing what’s unpopular, with the purpose of making everything better and everyone more successful.

These radical thinkers - inspired by new ideas, innovation, and challenging convention - address the elephants in the room, tell stories of failures and triumphs, and share tips & tricks they use to get ahead, live a better life, empower their teams, and move our entire industry forward.

Where is the 300 Million dollars from? You’ll find out at the seminar! Don't miss out.

...

Moderators
avatar for Anjali Kundra

Anjali Kundra

Co-Founder & VP of Business Development, Partender
Anjali has always taken the road less traveled, from couchsurfing through Europe and covering IMG Fashion Weeks in Manhattan and Mumbai, to working as an incognito maid in London and becoming an expert in medical billing (always striving for the unsexy experiences). Due to an obsession... Read More →

Speakers
avatar for Nikhil Kundra

Nikhil Kundra

Founder & CEO, Partender
Nik Kundra was as a neuroscience nerd out of Emory in Atlanta, and was heading to med school in Miami when his older sister (and co-founder) convinced him to get a masters in entrepreneurship from the University of Florida and do what he loved most - technology - for a year. Three... Read More →
avatar for Tony Pereyra

Tony Pereyra

Bar & Beverage Expert, The Spirits In Motion©
The Spirits In Motion© is a Los Angeles based Beverage Consultancy established in 2011 by founders Phil Wills and Tony Pereyra. Together, Phil and Tony have combined over 30 years of bar and restaurant experience.Throughout their careers, Phil and Tony have gained expertise in every... Read More →
avatar for Jayne Portnoy

Jayne Portnoy

Founder, JP Consulting Group
Jayne Portnoy is a seasoned marketing executive within the entertainment, hospitality and beverage industries and has driven the development and execution for brands such as The Tampa Bay Buccaneers of the National Football League, Outback Steakhouse, Bonefish Grill, Roy's Hawaiian... Read More →
avatar for Marc Tiberia

Marc Tiberia

National Account Manager, Infinium Spirits
Marc has over ten years of experience working in the alcohol and spirits industry. Originally a finance guy coming out of college at John Carroll University in Cleveland Ohio, he was turned on to the beverage industry by a stroke of dumb luck and decided to pursue some of its appealing... Read More →
avatar for Phil Wills

Phil Wills

Bar & Beverage Expert, The Spirits In Motion©
The Spirits In Motion© is a Los Angeles based Beverage Consultancy established in 2011 by founders Phil Wills and Tony Pereyra. Together, Phil and Tony have combined over 30 years of bar and restaurant experience.Throughout their careers, Phil and Tony have gained expertise in every... Read More →
avatar for Mike Wilson

Mike Wilson

Director of Hotel Operations, Marriott Georgetown DC
Originally drafted by the Detroit Tigers and forced to retire early due to injuries, Mike pursued his passion for travel and discovered what would become a 20-year career in Marriott. As operational leader at the Marriott Washington Georgetown, Mike led a $28 million transformation... Read More →


Wednesday March 28, 2018 1:00pm - 1:50pm
Room S112

1:00pm

Hyper-Local Cocktails
Integrating local products on menus has become a trend among bars and restaurants nationwide. Many places are taking it further to emphasize sustainability as well. Learn how to integrate herbs and produce and harvest honey into handcrafted cocktails and menu items, providing customers unique flavors. Gain ideas to implement initiatives in your own operations and strengthen customer loyalty, brand awareness and drive sales through sustainable practices.

Speakers
avatar for Raymond Kanehailua Jr.

Raymond Kanehailua Jr.

Mixologist
Raymond is from Hawaii Island and began his hospitality career at Hapuna Beach Prince Hotel, Mauna Kea’s sister property, as a cocktail server. His talents were soon recognized, and he became a bartender where his creativity at cocktail crafting began to shine. He then entered the... Read More →


Wednesday March 28, 2018 1:00pm - 1:50pm
Room S103

1:00pm

Taking the Time to Take Risks: How to Stay Relevant After More than a Decade as a Hotspot
The best bar owners know that trying new things is almost always worth the risk. Derek Gamlin of St. Louis’ Gamlin Restaurant Group will speak from more than 10 years of firsthand experience about how he consistently increases business at his establishments by investing in innovative ideas, including a comprehensive single barrel program, the Missouri Whiskey Society and partnerships with several sports franchises, and the things bars must do to set these programs up for success.

Speakers
avatar for Derek Gamlin

Derek Gamlin

Owner, Gamlin Restaurant Group
Growing up in the St. Louis, Derek Gamlin and his brothers always had a competitive camaraderie — and as the oldest, he was never shy to accept a challenge. After years of dreaming about it, his brothers challenged him to open his first establishment, he took the entrepreneurial... Read More →
avatar for Lucas Gamlin

Lucas Gamlin

Proprietor, Gamlin Restaurant Group
Lucas Gamlin spent years working in the Portland, Oregon restaurant and bar scene before returning to his hometown of St. Louis ready to shake up the St. Louis restaurant scene in the transitioning Central West End neighborhood. Along with his brother Derek, he formed Gamlin Restaurant... Read More →


Wednesday March 28, 2018 1:00pm - 1:50pm
Room S107

1:00pm

Understanding the Active Shooter
We hear daily news reports with terms like "terror threat," "terrorism," "radicalized," and more. What is the truth about another relatively new term for the hospitality industry; "Active Shooter." This term has been used to tell us stories about mass shootings, gun violence and police responses. But what does the term really mean and are everyday bars or clubs vulnerable to an Active Shooter incident? Attend this session and learn more than any news report. 

Speakers
avatar for Robert Smith

Robert Smith

CEO & President, Nightclub Security Consultants
Robert C. Smith is the President and CEO of Nightclub Security Consultants, Inc. In 1998, while still a San Diego Police Officer, he formed his company after an incident surrounding the use of force by a security guard at a San Diego bar. This incident compelled Robert to create the... Read More →


Wednesday March 28, 2018 1:00pm - 1:50pm
Room S116