I get it: it's hard to set aside your hard-earned money for marketing efforts. It seems like you’re blowing those dollars away and not knowing what you’re getting in return. In this session, we'll take a deep dive into how you can turn your marketing around to being an investment rather than an expense. We'll cover simple tools to give you insight into your efforts, proven strategies for the industry, and a review of channels to target your audience. All of this leads to spending money in the right places to get the results you want.
There are more than 53 million Millennials in the American work force right now, and that number is only going to grow. In the not-too-distant future, Millennials will be the largest demographic working in bars and restaurants. A number of Millennials have already joined the ranks of bar, nightclub, and restaurant owners and operators, and that number will obviously continue to grow. In this session, we will cover how to recruit, hire, train, and retain Millennials.
Space is limited! Transportation is provided and buses depart 15 minutes before start time from the Las Vegas Convention Center. Register now!
Your menu is your number one marketing and profitability tool! Treat it with the respect it deserves! The human brain is wired with a few loopholes that can be used to guide your guests to items on your menu you want them to buy. In this fast paced and interactive 50-minute session, Donald Burns, The Restaurant Coach™, will show you these hidden psychological pathways and how to make them work for your menu. Your brain plays tricks on you every day. Are you ready to see how?
Total drink sales in restaurants and bars are lagging overall industry trends – what gives? Join Technomic for a fast-paced look at what types of establishments, alcohol categories and drinks are growing and why, and explore how changing consumer and industry dynamics are creating new opportunities as well as potential disruptors for your business. Learn what lies ahead and key strategies for success.
With declining reach on social media, finding the ideal customer and capturing their information has never been so important. It’s not about likes or followers. It’s about targeted buyers. Learn how Louie La Vella has been using Instagram as a powerful tool in gaining daily reservations to establishments. This session will show attendees how to identify social media triggers and create the perfect post that find ready to spend customers. Adding a few dollars into the reach and you can increase your bookings 10x.
Bitcoin, Ethereum, Blockchain: Is it all Greek to you? Is Cryptocurrency the latest fad from Silicon Valley or is it here to stay?
Why does it matter to you as a bar or club owner and how do you leverage Blockchain, the technology behind Bitcoin to drive more revenue and create more customer loyalty?
This session is designed to give you a beginner’s crash course to Cryptocurrency and the Blockchain. In under an hour, you will get an introduction to Bitcoin and other digital tokens, learn how the underlying technology is poised to change how we live and work, and most importantly, how to work with leading players in the space to apply the technology to your business and significantly improve your revenue.
You will leave with enhanced knowledge and skills including:
In this session, Lindsay Laubenstein will detail the differences between spirits brokers and distributors and the differences between positions such as Brand Ambassadors and Sales Representatives. We will discuss the expectations faced by beverage sales forces and how you can leverage those to build relationships with them and benefit your guests, your staff, and your business. We will detail how they are able to assist you in ongoing training of your staff, events they can host for your guests, and how to be the go-to spot when they are looking for places to spend brand dollars with colleagues.
In most bars and restaurants, wine is an afterthought. But in the hospitality industry, we need to focus more on wine.
For the past few years, millennials have been consuming more and more wine. Close to half of all wine consumed in the United States is consumed by millennials.
In this session, we will discuss types of wines that fit in different establishments and ways to preserve wine, as well as today's wine trends (canned, tap, organic and many more).
Space is limited! Transportation is provided and buses depart 15 minutes before start time from the Las Vegas Convention Center. Register now
You have to admit, we are an antiquated industry with a lot of old-school & stubborn habits that often hold us back more than we realize.
This session features innovative & entrepreneurial world-class operators, suppliers and other industry movers & shakers who believe in taking risks and doing what’s unpopular, with the purpose of making everything better and everyone more successful.
These radical thinkers - inspired by new ideas, innovation, and challenging convention - address the elephants in the room, tell stories of failures and triumphs, and share tips & tricks they use to get ahead, live a better life, empower their teams, and move our entire industry forward.
Where is the 300 Million dollars from? You’ll find out at the seminar! Don't miss out.
Torrence will explain aspects of breaking into, rigors, and the future of brand representation.
Sponsored by Partender.
