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Monday, March 26 • 12:40pm - 1:30pm
Stop Pouring Money Down the Drain! Improve Profitability Through Beer Education

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In an increasingly competitive on-premise environment, distinguishing your establishment is more important than ever. Having a well-educated staff can improve your margins and make the difference between a one-time and a lifetime customer. In this session, we'll cover several simple techniques that you can use with your staff TODAY to limit waste and increase profits. We'll also cover training exercises that will boost your staff's knowledge and improve your customers' experience!

avatar for Pat Fahey

Pat Fahey

Content Director, Cicerone® Certification Program
Based in Chicago, Pat Fahey works for the Cicerone® Certification Program managing exam content, developing educational material, and administering training across the nation. Pat also regularly speaks at conferences, judges at the Great American Beer Festival, and contributes as... Read More →

Monday March 26, 2018 12:40pm - 1:30pm PDT
Room S219