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Wednesday, March 28 • 12:00pm - 12:50pm
The Shift from Millennials to Gen Z

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Think you are finally figuring out Millennials? Don’t get too comfortable. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. But right around the corner is the Millennial’s successor, Gen Z. Taking a stake of our market this year, Gen Z is the most multi-cultural U.S. generation to date, and they respond to independence, self-direction, and ingenuity. We know from experience adapting to the buying habits of Millennials has come with its challenges and pitfalls, but we’ve learned a lot. So let’s start preparing ourselves for when Gen Z begins to drink, eat, and party at our establishments. This panel will discuss how you can prepare your business to capture the attention of Gen Z customers and start building relationships with them. 

Moderators
avatar for Jason Mitchell

Jason Mitchell

Director of Consulting, RMD Group
Jason is the Director of Consulting Services for RMD Group, a San Diego based nightlife and restaurant management and consulting company. He has worked in varying aspects of nightlife since 1998 and most notably assisted with the opening and operations of nationally recognized and... Read More →

Speakers
avatar for Katie Bosworth

Katie Bosworth

Marketing Manager, RMD Group
Katie has developed & executed comprehensive marketing plans across the US in various industries including non-profit organizations, sports leagues, government agencies, fashion and entertainment companies, restaurant and hospitality groups, and celebrity brands. With this varied... Read More →
avatar for Tim Brand

Tim Brand

Director of Operations, C4Live
With 20 years of hospitality experience in Las Vegas and San Diego, Tim has played a key role in the success of several landmark hotels, nightclubs, and restaurants. Most recently Tim has been a major player as the director of operations for C4Live, a consultant company for the NOMADIC... Read More →
avatar for Lee Schwemmer

Lee Schwemmer

Director of Brands, Wasserman
Lee currently serves at the Director of Social Media and Digital at Wasserman. Schwemmer joined the Sports Marketing Agency in 2013 and specializes in content strategy, community management, and on-site activation. Currently, Schwemmer works closely on Unlock, a recently launched... Read More →
avatar for Tim Trendell

Tim Trendell

Consulting Services Manager, RMD Group
After moving to Las Vegas during high school, Tim Trendell was captivated by the bright lights of Sin City and immediately adopted a passion for the hospitality industry. Being a golf pro out of college, Tim pursued his first hospitality job in golf club management. After 6 years... Read More →


Wednesday March 28, 2018 12:00pm - 12:50pm
Room S107