Nightclub & Bar Show 2018

As Managers our success is dependent on monitoring and addressing trends, staying relevant with our customers, and being able to adapt quickly. We live in a socially engaged world that is more transparent and opinion focused than ever. Social media interaction directly correlates to sales, as 60% of users say they’ve learned about a product or service on platforms like Instagram. Social Media is crucial in your marketing and sales efforts, and should be one of the largest drivers in your marketing plan. But how can you, and your managers, utilize social media trends to keep your establishment(s) socially relevant? This panel will discuss the newest trends in social media including Influencer Marketing, Instagram Stories, Social Listening, and Community Management, and how your managers can utilize these trends to socially engage your customers.