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Tuesday, March 27 • 2:00pm - 2:50pm
Social Media Trends for Managers

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As Managers our success is dependent on monitoring and addressing trends, staying relevant with our customers, and being able to adapt quickly. We live in a socially engaged world that is more transparent and opinion focused than ever. Social media interaction directly correlates to sales, as 60% of users say they’ve learned about a product or service on platforms like Instagram. Social Media is crucial in your marketing and sales efforts, and should be one of the largest drivers in your marketing plan. But how can you, and your managers, utilize social media trends to keep your establishment(s) socially relevant? This panel will discuss the newest trends in social media including Influencer Marketing, Instagram Stories, Social Listening, and Community Management, and how your managers can utilize these trends to socially engage your customers.

Moderators
avatar for Jason Mitchell

Jason Mitchell

Director of Consulting, RMD Group
Jason is the Director of Consulting Services for RMD Group, a San Diego based nightlife and restaurant management and consulting company. He has worked in varying aspects of nightlife since 1998 and most notably assisted with the opening and operations of nationally recognized and... Read More →

Speakers
avatar for Katie Bosworth

Katie Bosworth

Marketing Manager, RMD Group
Katie has developed & executed comprehensive marketing plans across the US in various industries including non-profit organizations, sports leagues, government agencies, fashion and entertainment companies, restaurant and hospitality groups, and celebrity brands. With this varied... Read More →
avatar for Corey Hart

Corey Hart

Co-Founder, Chef Meal Kits
Corey is the Co-founder of Chef Meal Kits, a marketplace where foodies can order meal kits from their favorite restaurants across the country.He's served in a variety of highly competitive industries and has always been a marketing and business innovator.In entertainment, he's worked... Read More →
avatar for Brittany Vallin

Brittany Vallin

Social Media Manager, Pendry Hotels & Clique Hospitality
With nearly seven years of digital marketing experience, Brittany Vallin has worked with some of the largest hospitality brands and companies in the country including Hakkasan Group, Montage Hotels & Resorts and Enlightened Hospitality. She managed the social media and digital marketing... Read More →


Tuesday March 27, 2018 2:00pm - 2:50pm
Room S105