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Monday, March 26 • 2:40pm - 3:30pm
Smart Bartenders, Strong Sales

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The bartender-guest interaction is crucial to driving sales and profitability for your establishment. Faced with a more educated customer, today’s bartender must be well-equipped to effectively guide the patron on their path to purchase. Understanding how bartenders explore and educate themselves about alcohol categories, brands and drink-making techniques, and what type of formal training and certifications are most valued can make or break your bar business. Drawing on current research, learn how you can set up your bartenders for success at the moment of truth.

avatar for Donna Hood Crecca

Donna Hood Crecca

Associate Principal, Technomic Inc.
Donna Hood Crecca is an Associate Principal at Technomic Inc., where she spearheads the firm’s Adult Beverage Practice and its Convenience Store Practice. She is a veteran of the foodservice and drinks industries, having covered and consulted for the restaurant, foodservice, convenience... Read More →

Monday March 26, 2018 2:40pm - 3:30pm PDT
Room S221