Nightclub & Bar Show 2018

The bartender-guest interaction is crucial to driving sales and profitability for your establishment. Faced with a more educated customer, today’s bartender must be well-equipped to effectively guide the patron on their path to purchase. Understanding how bartenders explore and educate themselves about alcohol categories, brands and drink-making techniques, and what type of formal training and certifications are most valued can make or break your bar business. Drawing on current research, learn how you can set up your bartenders for success at the moment of truth.