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Tuesday, March 27 • 1:00pm - 1:50pm
Beverage Program vs. Beverage Strategy

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What precisely is a ‘beverage program,’ is it absolutely necessary, and how does it differ from a beverage strategy? Which is more important and what are the critical components and KPI of each that an operator needs to know in order to create increased profitability, brand equity, marketing buzz, and improved costs? These are the questions veteran bar and beverage consultant Tobin Ellis will be answering in this information-rich exploration of the business side of beverage in the on-premise. Whether you’re building or running a college dive or a 5-star hotel, this session is designed to give you actionable concepts and tools you can walk out with that will immediately improve your beverage operations. 

avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic
Tobin is the owner of BarMagic of Las Vegas, an award-winning hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations.  BarMagic’s client portfolio includes MGM-Mirage, Marriott-Ritz Carlton, Ace... Read More →

Tuesday March 27, 2018 1:00pm - 1:50pm PDT
Room S103