Nightclub & Bar Show 2018

What precisely is a ‘beverage program,’ is it absolutely necessary, and how does it differ from a beverage strategy? Which is more important and what are the critical components and KPI of each that an operator needs to know in order to create increased profitability, brand equity, marketing buzz, and improved costs? These are the questions veteran bar and beverage consultant Tobin Ellis will be answering in this information-rich exploration of the business side of beverage in the on-premise. Whether you’re building or running a college dive or a 5-star hotel, this session is designed to give you actionable concepts and tools you can walk out with that will immediately improve your beverage operations.