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Monday, March 26 • 2:40pm - 3:30pm
Engaging the Experience Economy & Live Streaming

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The key to attract new customers and to retain existing customers is to keep your bar exciting – even on the slower nights! And what better way to do that than with a memorable bar promotion? This panel will discuss successful bar promotions and the best ways to market them through traditional and digital media channels. Use promotions to your advantage and keep the customers coming back!

Moderators
avatar for Thom Greco

Thom Greco

Owner, Greco Holdings, Inc.
Thom Greco is educated as a scientist with a degree in biology and chemistry but, also pursued hospitality while a student. At age 17 he owned his first nightclub, an under 21 dance club, The Vox Box, which within two years resulted in three locations and a TV show on the nationally... Read More →

Speakers
avatar for Bill Dever

Bill Dever

Chief Strategist, Harena Data
Bill served as President of Spark Interactive Corporation, the first company in North America to deliver fully interactive video on dark fiber.His partners in these ventures included AT&T, Sun Microsystems, General Electric, and Pace. He also served as President of Stimulus Net Inc... Read More →
avatar for Gina Disanto

Gina Disanto

Vice President, Taffet & Associates
Gina comes from Cinema Centers where she was the CEO of the largest independent theatre circuit in Pennsylvania. A 55-screen movie theatre circuit which she facilitated the sale of in 2012. As a second-generation movie theatre exhibitor, she specializes in concession management, operations... Read More →
avatar for LaShawn James

LaShawn James

VP of Growth Markets, Buzztime
LaShawn James has experience from a number of Fortune 100 companies including Wal-Mart, Procter & Gamble, Hewlett Packard, and PepsiCo, where he built a distinctive track record of success. He brings 13 years of experience in Marketing, Sales, Product Development, and Business Development... Read More →
avatar for Chris Lewellen

Chris Lewellen

President, Lew's Grill & Bar
Bringing a unique perspective to the hospitality industry, Chris Lewellen worked in reverse learning his expertise in the bar restaurant business as a customer first then an owner operator. At an early age he worked and managed his family sports retail stores and learned the marketing... Read More →
avatar for Allison Wallace

Allison Wallace

Corporate Marketing Manager, Baja Sharkeez Restaurant Group
As a millennial professional Allison feels it is her responsibility to the nightlife industry to bring the punch when it comes to Marketing and Promotions. She states, "After all we are the quote on quote "most tech savvy part of the workforce.” Originally from Virginia Beach, Virginia... Read More →


Monday March 26, 2018 2:40pm - 3:30pm
Room S220