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Wednesday, March 28 • 10:00am - 10:50am
Breaking into Craft Beer with Breakthru Beverage

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This session will outline Craft beer potential within the nightclub and bar environment for accounts just breaking into the category or looking to expand current scope of program. Attendees will learn about:

  • The Current State of the Craft Beer Industry
    Volume share of all US Beer
    Dollar share of all US Beer
    Nielsen on premise insights

  • Beer in the Mix
    How can Craft beer fit into your program?
    General list guidelines from narrow to expansive
    Importance of Local

  • Profit Dollar vs. Profit Percentage
    Advantages to offering beers beyond the "usual suspects"
    Tips for managing a successful beer program

avatar for Michael Shetler

Michael Shetler

Craft Beer Specialist, Breakthru Beverage
Michael Shetler has established himself as one of Las Vegas’ top beer authorities and is considered a pioneer in pairing gourmet food with world class beer.His well-rounded beverage skills shined in elevated beer, spirits and wine programs at the locally beloved Rosemary’s Restaurant... Read More →

Wednesday March 28, 2018 10:00am - 10:50am PDT
Room S103