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Monday, March 26 • 4:40pm - 5:30pm
Menu Design Jedi Mind Tricks: Using Psychology to Increase Sales

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Your menu is your number one marketing and profitability tool! Treat it with the respect it deserves! The human brain is wired with a few loopholes that can be used to guide your guests to items on your menu you want them to buy. In this fast paced and interactive 50-minute session, Donald Burns, The Restaurant Coach™, will show you these hidden psychological pathways and how to make them work for your menu. Your brain plays tricks on you every day. Are you ready to see how?

avatar for Donald Burns, CMRC

Donald Burns, CMRC

Founder & CEO, Off the Range Ventures, LLC
Donald is The Restaurant Coach™, named one of The Top 30 Restaurant Experts to Follow in 2016 and 2017. He is the leading authority, speaker, and international coach on how restaurant owners, operators, and culinary professionals go from just good to becoming outstanding. Burns is a sought-after advisor in the... Read More →

Monday March 26, 2018 4:40pm - 5:30pm PDT
Room S222