To build a strong awareness of a nightclub or bar, you need brand ambassadors – employees who are thoroughly engaged, connected and committed. By turning employees into trusted brand ambassadors, nightclubs and bars can bring their strongest asset and their most vocal internal advocates in direct contact with their customer base.
This session will demonstrate how to encourage employees to feel connected to the nightclub or bar and understand their role in turning those aspirations into reality.
It is very visible when the nightclub or bar has passionate employees who love who they work for. Having an adoring employee base isn’t just great for word-of-mouth marketing, but for the bottom line as well. This is the pinnacle of employee engagement, but it can only be attained through the individual acquisition of vital knowledge and skills, the reduction of systemic barriers, and the establishment of certain key drivers within the organization. You'll leave with some of the key questions and easy to use tools to address these learning skills.
To encourage your employees-turned-brand-ambassadors to help in this process you will leave with some of the benefits of employees’ social engagement and advocacy that include:
- Increasing awareness of the nightclub or bar.
- Improving brand position of the nightclub or bar in search engine results.
- Making it easier for customers to find events, hours of operation and other answers to their questions online.
- Improving the nightclub or bar's ability to hire the best job candidates.
- Employees who are recognized as social media or networking thought leaders can decrease the costs of engaging external audiences, as well as creating digital content.
