Nightclub & Bar Show 2018

We all know that customers today are armed with information about your company, your products and services, the costs, and the competition. They know they can vote with their dollars, and they exercise their right to do just that. Nightclubs and bars are one of the most competitive entertainment choices in today's marketplace. It's not about price...it's about the experience. 

Most of us are disillusioned and appalled by the way we are treated as customers. Clearly, we are in a time of deep depression and deterioration when it comes to the way we treat our customers. We go to venues where there is the least hassle, the least ignorance, the least apathy. We have learned to tolerate mediocrity and to gravitate to the least mediocre treatment we can find. And the byproduct of mediocrity is price sensitivity. In this session, attendees will learn how to maintain and even increase your prices by creating 'meaningful memories.'

Your attendees will leave with practical information they can apply immediately. Jim's latest book, D-A-T-I-N-G Your Customer® A Relationship Manual produced plain talk for smart people. He will make it easy to remember how to build Customer Engagements.

It's just like D-A-T-I-N-G. The goal is to bring them back.
• Dazzle
• Anticipate
• Treat
• Innovate
• Nurture
• Gush

If you believe, as he does, that most of the organizations we deal with are besieged by incompetence and a palpable, rampant indifference to the art of creating and keeping a customer, D-A-T-I-N-G Your Customer is what your organization needs to create and maintain great relationships and profit margins.