In this session, Lindsay Laubenstein will detail the differences between spirits brokers and distributors and the differences between positions such as Brand Ambassadors and Sales Representatives. We will discuss the expectations faced by beverage sales forces and how you can leverage those to build relationships with them and benefit your guests, your staff, and your business. We will detail how they are able to assist you in ongoing training of your staff, events they can host for your guests, and how to be the go-to spot when they are looking for places to spend brand dollars with colleagues.
