I get it: it's hard to set aside your hard-earned money for marketing efforts. It seems like you’re blowing those dollars away and not knowing what you’re getting in return. In this session, we'll take a deep dive into how you can turn your marketing around to being an investment rather than an expense. We'll cover simple tools to give you insight into your efforts, proven strategies for the industry, and a review of channels to target your audience. All of this leads to spending money in the right places to get the results you want.