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Monday, March 26 • 3:40pm - 4:30pm
Don't Go Chasing Unicorns

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What is a successful promotion? What is success? Is it revenue, profit, social media awareness? It could be all of those or none of those. Or is it something else? Take a hard look at the process and motivation behind developing successful promotions from concept and process to success factors. It will also address when to hit the brakes before going over the cliff. This in-depth session will address the common tendency to chase blindly after fads as well as discuss proven techniques that will create buzz, excitement, notoriety, and profit.

avatar for Lou Trope

Lou Trope

President, LJ Trope & Co
Lou possesses a deep wealth of knowledge from over 30 years of food and beverage operational and development experience from running global teams, to independent hotels as well as years of actual hands on success. Lou’s experience ranges from luxury branded and independent lifestyle... Read More →

Monday March 26, 2018 3:40pm - 4:30pm PDT
Room S220